Petugas komunikasi
Staf komunikasi membantu organisasi menjelaskan apa yang dilakukannya kepada staf, pasien, masyarakat, mitra, dan media. Mereka menulis dan menerbitkan konten, menjalankan komunikasi internal dan kampanye, mengelola saluran digital dan media sosial, menangani pertanyaan media, dan melindungi reputasi organisasi, terutama selama insiden dan gangguan.
Teks ini diterjemahkan dari bahasa Inggris oleh asisten kecerdasan buatan dan belum ditinjau oleh penutur asli bahasa Indonesia. Kutipan dari Kerangka Kapabilitas Profesi Digital dan Data Pemerintah Inggris (UK GDaD PCF) dan dari ESCO tetap dalam bahasa Inggris.
- Rumpun
- Layanan korporat
- Peran UK GDaD PCF
- Tidak ada: acuan ini mendefinisikan perannya
- Jabatan ESCO
- public relations officer (ISCO-08 2432); communication manager (ISCO-08 1222)
- Di GitHub
- Dokumen peran · Data peran
Tingkat
| Pita | Tingkat peran | Tingkat UK GDaD PCF | Golongan pegawai negeri | Poin penilaian jabatan |
|---|---|---|---|---|
| 4 | Petugas komunikasi | — | — | 288 |
| 5 | Petugas komunikasi senior | — | — | 371 |
| 6 | Pimpinan komunikasi | — | — | 441 |
| 7 | Manajer komunikasi | — | — | 490 |
| 8b | Kepala komunikasi | — | — | 615 |
Di organisasi layanan kesehatan digital
- Komunikasi tentang layanan kesehatan harus akurat, jelas, dan dapat diakses, karena pasien dapat bertindak berdasarkan komunikasi itu.
- Kampanye sering bertujuan mengubah perilaku, seperti mendorong pasien dan tenaga perawatan memakai layanan digital baru.
- Gangguan layanan, insiden siber, dan pelanggaran data memerlukan komunikasi yang cepat dan cermat dengan pasien, staf, mitra, dan media.
- Kisah tentang pasien memerlukan persetujuan dan harus melindungi kerahasiaan.
Jabatan dan keterampilan ESCO
ESCO mencantumkan keterampilan dan pengetahuan yang biasanya dibutuhkan pemberi kerja (esensial) atau mungkin dibutuhkan (opsional) untuk setiap jabatan. Pakailah sebagai daftar periksa untuk percakapan pengembangan.
public relations officer
Public relations officers represent a company or organisation to stakeholders and the public. They use communications strategies to promote an understanding of the activities and image of their clients in a favourable way.
Keterampilan dan pengetahuan Esensial (28)
Keterampilan dan kompetensi
- advise on public image
- advise on public relations
- analyse external factors of companies
- build trust
- conduct public presentations
- develop communications strategies
- develop digital content
- develop public relations strategies
- draft press releases
- establish relationship with the media
- give interviews to media
- integrate strategic foundation in daily performance
- organise press conferences
- perform public relations
- prepare presentation material
- protect client interests
- use different communication channels
Pengetahuan
- business communication
- communication principles
- corporate social responsibility
- corporate sustainability
- diplomatic principles
- forming of public opinion
- market research
- reputation management
- rhetoric
- strategic planning
Lainnya
Keterampilan dan pengetahuan Opsional (32)
Keterampilan dan kompetensi
- advise on communication strategies
- analyse internal factors of companies
- apply diplomatic principles
- build business relationships
- build community relations
- build international relations
- carry out forum moderation
- compile content
- coordinate advertising campaigns
- develop creative ideas
- develop professional network
- develop promotional tools
- follow the news
- give live presentation
- identify customer's needs
- implement marketing strategies
- liaise with politicians
- liaise with quality assurance
- perform business analysis
- plan marketing campaigns
- speak different languages
- use analytics for commercial purposes
- work closely with news teams
Pengetahuan
communication manager
Communication managers are responsible for developing communication strategies in order to promote the organization's mission, services or product. They coordinate communication projects and manage the communications issued by the company for both the internal and the external clients. They supervise internal communications, ensuring that communications reach each one of the employees and further questions can be answered. For external communications, they coordinate coherence among the messages transmitted in mails, printed materials, press articles, and corporate promotional materials. They strive to maintain truthful communications.
Keterampilan dan pengetahuan Esensial (33)
Keterampilan dan kompetensi
- advise on communication strategies
- advise on public image
- analyse external factors of companies
- analyse internal factors of companies
- apply diplomatic principles
- apply grammar and spelling rules
- build trust
- compile content
- develop communications strategies
- develop public relations strategies
- identify clients' needs
- integrate strategic foundation in daily performance
- organise participation in local or international events
- perform public relations
- prepare presentation material
- proofread text
- protect client interests
- use different communication channels
- use intranet
Pengetahuan
- business communication
- communication principles
- corporate social responsibility
- corporate sustainability
- diplomatic principles
- ethics of sharing work through social media
- forming of public opinion
- grammar
- market research
- office software
- reputation management
- rhetoric
- strategic planning
Lainnya
Keterampilan dan pengetahuan Opsional (28)
Keterampilan dan kompetensi
- advise on public relations
- build business relationships
- build community relations
- build international relations
- carry out forum moderation
- conduct public presentations
- develop professional network
- disseminate internal communications
- draft press releases
- establish communication with foreign cultures
- establish relationship with the media
- follow the news
- give interviews to media
- implement marketing strategies
- manage online communications
- manage visual communications
- organise press conferences
- share through digital technologies
- speak different languages
- study communications channels for different employers/contractors
- use online tools to collaborate
Pengetahuan
Contains ESCO v1.2.1 data (https://esco.ec.europa.eu/). © European Union. Reuse authorised under Commission Decision 2011/833/EU.