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Evidence-based design

Evidence-based design involves defining hypotheses and using qualitative evidence (such as insights from user research) and quantitative evidence (such as web analytics and management information) to inform design decisions.

Citeret fra UK GDaD PCF.

Niveauer

1. Bevidsthed

You can:

  • explain how quantitative and qualitative evidence inform user-centred design
  • frame your ideas as design hypotheses to be tested
  • identify common sources and types of data that inform user-centred design, such as web analytics and user interviews
2. Arbejdende

You can:

  • work with researchers and analysts to draw together, analyse and clearly explain commonly available evidence relevant to users or a service, for example, web analytics data
  • use evidence to inform, develop and test a design idea, with support
3. Erfaren

You can:

  • independently find, analyse and synthesise evidence from trusted sources
  • work collaboratively with researchers, analysts and other specialists to design appropriate research and analyse the results
  • help your team use design hypotheses effectively
  • use complex research and data to develop and test design ideas
4. Ekspert

You can:

  • embed a practice of hypothesis-driven design in a team
  • guide the organisation in how to use evidence to improve content or services
  • analyse, synthesise and use evidence to improve the way the organisation works
  • ensure user insights are shared with and used by the wider organisation and across government

Contains public sector information from the UK Government Digital and Data Profession Capability Framework (https://understand-digital-data-roles-skills.service.gov.uk/), licensed under the Open Government Licence v3.0. © Crown copyright.

Nærmeste kompetencer i ESCO

Contains ESCO v1.2.1 data (https://esco.ec.europa.eu/). © European Union. Reuse authorised under Commission Decision 2011/833/EU.

Rolleniveauer, der forventer denne kompetence

RolleniveauRolleLønrammeForventet niveau
Associeret indholdsdesignerIndholdsdesigner4Bevidsthed
Junior indholdsdesignerIndholdsdesigner5Arbejdende
IndholdsdesignerIndholdsdesigner6Arbejdende
Senior indholdsdesignerIndholdsdesigner7Erfaren
Ledende indholdsdesignerIndholdsdesigner8bEkspert
Chef for indholdsdesignIndholdsdesigner8cEkspert
Associeret interaktionsdesignerInteraktionsdesigner4Bevidsthed
Junior interaktionsdesignerInteraktionsdesigner5Arbejdende
InteraktionsdesignerInteraktionsdesigner6Arbejdende
Senior interaktionsdesignerInteraktionsdesigner7Erfaren
Ledende interaktionsdesignerInteraktionsdesigner8bEkspert
Chef for interaktionsdesignInteraktionsdesigner8cEkspert
Associeret servicedesignerServicedesigner4Bevidsthed
Junior servicedesignerServicedesigner5Arbejdende
ServicedesignerServicedesigner6Arbejdende
Senior servicedesignerServicedesigner7Erfaren
Ledende servicedesignerServicedesigner8bEkspert
Chef for servicedesignServicedesigner8cEkspert