User focus

Quoted from the UK GDaD PCF.

Levels

1. Awareness

You can:

• show an awareness or understanding of user experience analysis and its principles
• explain the purpose of user stories and the focus on user needs

2. Working

You can:

• identify and engage with users or stakeholders to collate user needs evidence
• understand and define research that fits user needs
• use quantitative and qualitative data about users to turn user focus into outcomes

3. Practitioner

You can:

• collaborate with user researchers and can represent users internally
• explain the difference between user needs and the desires of the user
• champion user research to focus on all users
• prioritise and define approaches to understand the user story, guiding others in doing so
• offer recommendations on the best tools and methods to use

4. Expert

You can:

• give direction on which tools or methods to use
• demonstrate experience in meeting the needs of users across a variety of channels
• bring insight and expertise in how user needs have changed over time to ensure they're met by the business
• apply strategic thinking to provide the best service for the end user

Contains public sector information from the UK Government Digital and Data Profession Capability Framework (https://understand-digital-data-roles-skills.service.gov.uk/), licensed under the Open Government Licence v3.0. © Crown copyright.

Closest ESCO skills

• identify ICT user needs (close match)
• identify customer's needs (broad match)

Contains ESCO v1.2.1 data (https://esco.ec.europa.eu/). © European Union. Reuse authorised under Commission Decision 2011/833/EU.

Role levels that expect this skill