Communicatiemedewerker
Communicatiemedewerkers helpen de organisatie uit te leggen wat zij doet aan personeel, patiënten, het publiek, partners en de media. Zij schrijven en publiceren content, voeren interne communicatie en campagnes uit, beheren digitale kanalen en sociale media, handelen vragen van de media af en beschermen de reputatie van de organisatie, vooral tijdens incidenten en storingen.
Deze tekst is door een AI-assistent uit het Engels vertaald en is nog niet beoordeeld door een moedertaalspreker. Citaten uit het UK GDaD PCF (het kader voor digitale en datagerelateerde beroepen van de Britse overheid) en uit ESCO blijven in het Engels.
- Familie
- Bedrijfsondersteuning
- Rol in het UK GDaD PCF
- Geen: deze referentie definieert de rol
- Beroepen in ESCO
- public relations officer (ISCO-08 2432); communication manager (ISCO-08 1222)
- Op GitHub
- Roldocument · Roldata
Niveaus
| Band | Rolniveau | Niveau in het UK GDaD PCF | Rangen in de Britse Civil Service | Punten van de functiewaardering |
|---|---|---|---|---|
| 4 | Communicatiemedewerker | — | — | 288 |
| 5 | Senior communicatiemedewerker | — | — | 371 |
| 6 | Communicatieleider | — | — | 441 |
| 7 | Communicatiemanager | — | — | 490 |
| 8b | Hoofd communicatie | — | — | 615 |
In een organisatie voor digitale gezondheid en zorg
- Communicatie over diensten voor gezondheid moet nauwkeurig, duidelijk en toegankelijk zijn, want patiënten kunnen erop handelen.
- Campagnes mikken vaak op gedragsverandering, zoals patiënten en zorgpersoneel aanmoedigen een nieuwe digitale dienst te gebruiken.
- Uitval van diensten, cyberincidenten en datalekken vragen snelle, zorgvuldige communicatie met patiënten, personeel, partners en de media.
- Verhalen over patiënten vragen toestemming en moeten vertrouwelijkheid beschermen.
Beroepen en vaardigheden in ESCO
ESCO somt de vaardigheden en kennis op die werkgevers meestal nodig hebben (essentieel) of nodig kunnen hebben (optioneel) voor elk beroep. Gebruik ze als checklist voor gesprekken over ontwikkeling.
public relations officer
Public relations officers represent a company or organisation to stakeholders and the public. They use communications strategies to promote an understanding of the activities and image of their clients in a favourable way.
Essentieel vaardigheden en kennis (28)
Vaardigheden en competenties
- advise on public image
- advise on public relations
- analyse external factors of companies
- build trust
- conduct public presentations
- develop communications strategies
- develop digital content
- develop public relations strategies
- draft press releases
- establish relationship with the media
- give interviews to media
- integrate strategic foundation in daily performance
- organise press conferences
- perform public relations
- prepare presentation material
- protect client interests
- use different communication channels
Kennis
- business communication
- communication principles
- corporate social responsibility
- corporate sustainability
- diplomatic principles
- forming of public opinion
- market research
- reputation management
- rhetoric
- strategic planning
Overig
Optioneel vaardigheden en kennis (32)
Vaardigheden en competenties
- advise on communication strategies
- analyse internal factors of companies
- apply diplomatic principles
- build business relationships
- build community relations
- build international relations
- carry out forum moderation
- compile content
- coordinate advertising campaigns
- develop creative ideas
- develop professional network
- develop promotional tools
- follow the news
- give live presentation
- identify customer's needs
- implement marketing strategies
- liaise with politicians
- liaise with quality assurance
- perform business analysis
- plan marketing campaigns
- speak different languages
- use analytics for commercial purposes
- work closely with news teams
Kennis
communication manager
Communication managers are responsible for developing communication strategies in order to promote the organization's mission, services or product. They coordinate communication projects and manage the communications issued by the company for both the internal and the external clients. They supervise internal communications, ensuring that communications reach each one of the employees and further questions can be answered. For external communications, they coordinate coherence among the messages transmitted in mails, printed materials, press articles, and corporate promotional materials. They strive to maintain truthful communications.
Essentieel vaardigheden en kennis (33)
Vaardigheden en competenties
- advise on communication strategies
- advise on public image
- analyse external factors of companies
- analyse internal factors of companies
- apply diplomatic principles
- apply grammar and spelling rules
- build trust
- compile content
- develop communications strategies
- develop public relations strategies
- identify clients' needs
- integrate strategic foundation in daily performance
- organise participation in local or international events
- perform public relations
- prepare presentation material
- proofread text
- protect client interests
- use different communication channels
- use intranet
Kennis
- business communication
- communication principles
- corporate social responsibility
- corporate sustainability
- diplomatic principles
- ethics of sharing work through social media
- forming of public opinion
- grammar
- market research
- office software
- reputation management
- rhetoric
- strategic planning
Overig
Optioneel vaardigheden en kennis (28)
Vaardigheden en competenties
- advise on public relations
- build business relationships
- build community relations
- build international relations
- carry out forum moderation
- conduct public presentations
- develop professional network
- disseminate internal communications
- draft press releases
- establish communication with foreign cultures
- establish relationship with the media
- follow the news
- give interviews to media
- implement marketing strategies
- manage online communications
- manage visual communications
- organise press conferences
- share through digital technologies
- speak different languages
- study communications channels for different employers/contractors
- use online tools to collaborate
Kennis
Contains ESCO v1.2.1 data (https://esco.ec.europa.eu/). © European Union. Reuse authorised under Commission Decision 2011/833/EU.