Kommunikationsmedarbejder
Kommunikationsmedarbejdere hjælper organisationen med at forklare, hvad den gør, over for medarbejdere, patienter, offentligheden, partnere og medierne. De skriver og udgiver indhold, driver intern kommunikation og kampagner, styrer digitale kanaler og sociale medier, håndterer henvendelser fra medierne og beskytter organisationens omdømme, især under hændelser og udfald.
Denne tekst er oversat fra engelsk af en AI-assistent og er endnu ikke gennemgået af en modersmålstaler. Citater fra den britiske regerings kompetencerammeværk for digitale og datarelaterede fag (UK GDaD PCF) og fra ESCO står fortsat på engelsk.
- Familie
- Virksomhedsservice
- Rolle i UK GDaD PCF
- Ingen: denne reference definerer rollen
- Erhverv i ESCO
- public relations officer (ISCO-08 2432); communication manager (ISCO-08 1222)
- På GitHub
- Roledokument · Roledata
Niveauer
| Lønramme | Rolleniveau | Niveau i UK GDaD PCF | Lønklasser i den britiske statsforvaltning | Point i jobvurderingen |
|---|---|---|---|---|
| 4 | Kommunikationsmedarbejder | — | — | 288 |
| 5 | Senior kommunikationsmedarbejder | — | — | 371 |
| 6 | Kommunikationsleder | — | — | 441 |
| 7 | Kommunikationschef | — | — | 490 |
| 8b | Kommunikationsdirektør | — | — | 615 |
I en organisation inden for digital sundhed og pleje
- Kommunikation om sundhedsydelser skal være korrekt, klar og tilgængelig, fordi patienter kan handle på den.
- Kampagner sigter ofte mod at ændre adfærd, såsom at opmuntre patienter og plejepersonale til at bruge en ny digital service.
- Serviceudfald, cyberhændelser og brud på datasikkerheden kræver hurtig og omhyggelig kommunikation med patienter, medarbejdere, partnere og medierne.
- Historier om patienter kræver samtykke og skal beskytte fortroligheden.
Erhverv og kompetencer i ESCO
ESCO opregner den viden og de kompetencer, som arbejdsgivere som regel har brug for (væsentlige) eller kan have brug for (valgfrie) til hvert erhverv. Brug dem som tjekliste til udviklingssamtaler.
public relations officer
Public relations officers represent a company or organisation to stakeholders and the public. They use communications strategies to promote an understanding of the activities and image of their clients in a favourable way.
Væsentlige kompetencer og viden (28)
Færdigheder og kompetencer
- advise on public image
- advise on public relations
- analyse external factors of companies
- build trust
- conduct public presentations
- develop communications strategies
- develop digital content
- develop public relations strategies
- draft press releases
- establish relationship with the media
- give interviews to media
- integrate strategic foundation in daily performance
- organise press conferences
- perform public relations
- prepare presentation material
- protect client interests
- use different communication channels
Viden
- business communication
- communication principles
- corporate social responsibility
- corporate sustainability
- diplomatic principles
- forming of public opinion
- market research
- reputation management
- rhetoric
- strategic planning
Andet
Valgfrie kompetencer og viden (32)
Færdigheder og kompetencer
- advise on communication strategies
- analyse internal factors of companies
- apply diplomatic principles
- build business relationships
- build community relations
- build international relations
- carry out forum moderation
- compile content
- coordinate advertising campaigns
- develop creative ideas
- develop professional network
- develop promotional tools
- follow the news
- give live presentation
- identify customer's needs
- implement marketing strategies
- liaise with politicians
- liaise with quality assurance
- perform business analysis
- plan marketing campaigns
- speak different languages
- use analytics for commercial purposes
- work closely with news teams
Viden
communication manager
Communication managers are responsible for developing communication strategies in order to promote the organization's mission, services or product. They coordinate communication projects and manage the communications issued by the company for both the internal and the external clients. They supervise internal communications, ensuring that communications reach each one of the employees and further questions can be answered. For external communications, they coordinate coherence among the messages transmitted in mails, printed materials, press articles, and corporate promotional materials. They strive to maintain truthful communications.
Væsentlige kompetencer og viden (33)
Færdigheder og kompetencer
- advise on communication strategies
- advise on public image
- analyse external factors of companies
- analyse internal factors of companies
- apply diplomatic principles
- apply grammar and spelling rules
- build trust
- compile content
- develop communications strategies
- develop public relations strategies
- identify clients' needs
- integrate strategic foundation in daily performance
- organise participation in local or international events
- perform public relations
- prepare presentation material
- proofread text
- protect client interests
- use different communication channels
- use intranet
Viden
- business communication
- communication principles
- corporate social responsibility
- corporate sustainability
- diplomatic principles
- ethics of sharing work through social media
- forming of public opinion
- grammar
- market research
- office software
- reputation management
- rhetoric
- strategic planning
Andet
Valgfrie kompetencer og viden (28)
Færdigheder og kompetencer
- advise on public relations
- build business relationships
- build community relations
- build international relations
- carry out forum moderation
- conduct public presentations
- develop professional network
- disseminate internal communications
- draft press releases
- establish communication with foreign cultures
- establish relationship with the media
- follow the news
- give interviews to media
- implement marketing strategies
- manage online communications
- manage visual communications
- organise press conferences
- share through digital technologies
- speak different languages
- study communications channels for different employers/contractors
- use online tools to collaborate
Viden
Contains ESCO v1.2.1 data (https://esco.ec.europa.eu/). © European Union. Reuse authorised under Commission Decision 2011/833/EU.