Illustrative Reference profiles for a generic digital health care organization, not official job descriptions. About this reference.

Lead service designer

Band 8b · Service designer · 596 job evaluation points

UK GDaD PCF level: Lead service designer

Most often performed at Civil Service grade G7 or G6.

A lead service designer is an expert practitioner who influences and mentors others.

At this role level, you will:

  • work with service managers and programme directors to develop design concepts
  • set direction and assure the quality of design delivery across teams
  • lead multiple or highly complex services
Contains public sector information from the UK Government Digital and Data Profession Capability Framework (https://understand-digital-data-roles-skills.service.gov.uk/), licensed under the Open Government Licence v3.0. © Crown copyright.

Responsibilities

Skills

SkillExpected levelWhat this level means
Design communicationUK GDaD PCFExpert (4)

You can:

  • communicate design strategy across organisational boundaries
  • coach others in how to effectively communicate design
  • develop or introduce more effective methods of communicating design and working in the open
Designing for everyoneUK GDaD PCFExpert (4)

You can:

  • improve the practice of inclusive, accessible and environmentally sustainable design in multiple teams or across your organisation against measurable criteria
  • help others understand and mitigate potential barriers, biases and assumptions that may exclude or harm users
Designing strategicallyUK GDaD PCFPractitioner (3)

You can:

  • develop a strategy defining the purpose, impact and stages of your work to design content or services, aligning it with wider goals
  • use risks, opportunities and constraints in technology, systems and policy to shape your design work
  • identify and create new design patterns and components
Designing togetherUK GDaD PCFExpert (4)

You can:

  • effectively plan and run design sessions that include senior leaders or stakeholders
  • coach other designers in how to involve stakeholders of any level in the design process
  • develop or introduce more effective ways to design together
  • help teams connect and work across organisational boundaries
Evidence-based designUK GDaD PCFExpert (4)

You can:

  • embed a practice of hypothesis-driven design in a team
  • guide the organisation in how to use evidence to improve content or services
  • analyse, synthesise and use evidence to improve the way the organisation works
  • ensure user insights are shared with and used by the wider organisation and across government
Iterative designUK GDaD PCFExpert (4)

You can:

  • embed the practice of iterative design and agile working in teams or wider organisation
  • guide designers in creating materials to test complex ideas at any fidelity
  • help teams adapt quickly to changes in requirements, priorities or user needs
  • iterate delivery processes or team structures to help teams work effectively
Leading designUK GDaD PCFPractitioner (3)

You can:

  • lead and coordinate design work for a team
  • advocate for user-centred design with leaders outside of digital and data
  • create an inclusive, productive environment for designers to work in
  • mentor and coach other designers
  • iterate and improve design processes within your team
Understanding health and care servicesThis referencePractitioner (3)

You can:

  • analyze how a service fits into care pathways across organizations
  • work with clinicians, care staff, and patients to shape digital services
  • explain the effect of digital decisions on care, safety, and staff workload
Equality, diversity, and inclusionThis referencePractitioner (3)

You can:

  • carry out equality impact assessments
  • build inclusive teams and practices
Information governance and data protectionThis referencePractitioner (3)

You can:

  • lead data protection impact assessments and information sharing agreements
  • advise teams on lawful basis, consent, confidentiality, and retention
  • investigate incidents and recommend improvements
Clinical risk managementThis referencePractitioner (3)

You can:

  • lead hazard identification and risk assessment for a product or change
  • write and maintain hazard logs and clinical safety case reports
  • agree risk controls with product teams and check that they work
  • advise teams on applying clinical risk management standards
Designing for clinical safety and human factorsThis referencePractitioner (3)

You can:

  • apply human factors methods, such as task analysis and use-error analysis, to complex clinical workflows
  • design to reduce alert fatigue and cognitive load across a whole service
  • provide design evidence for clinical safety cases and usability evidence for regulated software
People managementThis referencePractitioner (3)

You can:

  • line manage a team, setting objectives and running appraisals
  • support wellbeing and manage attendance, performance, and conduct
  • plan the team's development and succession

Typical qualifications and experience

Band 8b outline

Knowledge
Expert knowledge across several disciplines or a large service.
Autonomy
Shapes policy and strategy for a large area.
Scope
Several services or teams, or a principal-level discipline.
Leadership
Manages managers, or is the principal authority in a discipline.
Accountability
Several services, their staff, and their budgets.

Job evaluation (illustrative)

FactorLevelLevel summaryPoints
Communication and relationship skills5Gives highly complex or contentious information needing developed persuasion and negotiation, presents to large groups, or communicates where there are significant barriers to acceptance.45
Knowledge, training, and experience7Highly developed specialist knowledge across the range of the specialism (master's level or equivalent).196
Analytical and judgmental skills5Judgments on highly complex facts or situations needing analysis, interpretation, and comparison of options.60
Planning and organizational skills5Forms long-term strategic plans, with uncertainty and effects across the organization.60
Physical skills2Skills gained through practice, such as standard keyboard use or driving.15
Responsibility for patient and client care1Helps patients, clients, or relatives during incidental contact.4
Responsibility for policy and service development5Implements and develops a range of policies or services for a directorate.45
Responsibility for financial and physical resources3Authorizes payments, buys some assets or supplies, monitors or holds a delegated budget, or maintains assets.21
Responsibility for people4Line manages a function or department, designs training programs as a main duty, or delivers a full range of HR services.32
Responsibility for information resources5Designs and develops major information systems, or runs information systems for several services as the main duty.34
Responsibility for research and development2Regularly does research, development, trials, or equipment and system testing as part of the job.12
Freedom to act5Works within general policies, and in most cases decides how to interpret them.45
Physical effort1Sitting, standing, and walking, with little physical effort.3
Mental effort3Frequent concentration on unpredictable work, or occasional prolonged concentration.12
Emotional effort1Rare exposure, or occasional indirect exposure, to distressing circumstances.5
Working conditions2Occasional unpleasant conditions, frequent travel or outdoor work, or near-continuous screen use on most days.7
Total (Band 8b: 585 to 629)596

There is no Band 8a level, because the UK GDaD PCF places lead service designer at G7 or G6 and this reference follows the suggested Band 8b. Policy is level 5 because the lead designer shapes how a range of services across a directorate work.

Self assessment

Rate what you do regularly now, add a short example as evidence, and plan an action for your most important gaps. Your answers are saved in this browser only.

Rated 0 of 13 skills: 0 meet the expected level, 0 below, 0 above.

Design communication Expected: Expert
Designing for everyone Expected: Expert
Designing strategically Expected: Practitioner
Designing together Expected: Expert
Evidence-based design Expected: Expert
Iterative design Expected: Expert
Leading design Expected: Practitioner
Understanding health and care services Expected: Practitioner
Equality, diversity, and inclusion Expected: Practitioner
Information governance and data protection Expected: Practitioner
Clinical risk management Expected: Practitioner
Designing for clinical safety and human factors Expected: Practitioner
People management Expected: Practitioner
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