Illustrative Reference profiles for a generic digital health care organization, not official job descriptions. About this reference.

Leading design

Leading design involves supporting designers, coordinating design work and improving design maturity in your organisation.

Quoted from the UK GDaD PCF.

Levels

1. Awareness

You can:

  • explain the role of user-centred design in an organisation
  • describe typical leadership responsibilities in design
  • identify leaders in your organisation that designers need to work with
2. Working

You can:

  • lead and coordinate design work in your team, with support
  • communicate the value of user-centred design to your team or others in your organisation
  • support other designers
  • work with digital and data leaders in your organisation, when needed
3. Practitioner

You can:

  • lead and coordinate design work for a team
  • advocate for user-centred design with leaders outside of digital and data
  • create an inclusive, productive environment for designers to work in
  • mentor and coach other designers
  • iterate and improve design processes within your team
4. Expert

You can:

  • set a vision for and lead design across multiple teams or a whole organisation
  • work effectively with senior leaders across your organisation or wider public sector
  • support a culture of learning and experimentation in your organisation
  • iterate and measurably improve design maturity within your organisation and its partners

Contains public sector information from the UK Government Digital and Data Profession Capability Framework (https://understand-digital-data-roles-skills.service.gov.uk/), licensed under the Open Government Licence v3.0. © Crown copyright.

Closest ESCO skills

Contains ESCO v1.2.1 data (https://esco.ec.europa.eu/). © European Union. Reuse authorised under Commission Decision 2011/833/EU.

Role levels that expect this skill

Role levelRoleBandExpected level
Associate content designerContent designer4Awareness
Junior content designerContent designer5Awareness
Content designerContent designer6Working
Senior content designerContent designer7Practitioner
Lead content designerContent designer8bPractitioner
Head of content designContent designer8cExpert
Associate interaction designerInteraction designer4Awareness
Junior interaction designerInteraction designer5Awareness
Interaction designerInteraction designer6Working
Senior interaction designerInteraction designer7Working
Lead interaction designerInteraction designer8bPractitioner
Head of interaction designInteraction designer8cExpert
Associate service designerService designer4Awareness
Junior service designerService designer5Awareness
Service designerService designer6Working
Senior service designerService designer7Working
Lead service designerService designer8bPractitioner
Head of service designService designer8cExpert