Illustrative Reference profiles for a generic digital health care organization, not official job descriptions. About this reference.

Iterative design

Iterative design involves continuously testing hypotheses, using techniques such as creating prototypes (for example sketching journey flows, drafting content, mocking up screens, or building realistic journeys in code).

Quoted from the UK GDaD PCF.

Levels

1. Awareness

You can:

  • describe the basics of iterative ways of working used in design, such as agile
  • explain how iteration supports user-centred design
  • describe ways to test design ideas at different levels of detail and realism, and when to use them
2. Working

You can:

  • apply iterative design principles and techniques and agile methodologies to your work
  • create material to test ideas and hypotheses at an appropriate fidelity, for example mockups or drafts
  • iterate and improve a design based on successive rounds of research
  • use and iterate design patterns and components
3. Practitioner

You can:

  • help other designers apply iterative design principles and agile methodologies to their work and create materials to test their ideas
  • adapt designs effectively to changes in requirements, priorities or user needs
  • help your team to define a minimum viable product (MVP) and determine what to prioritise for iteration
4. Expert

You can:

  • embed the practice of iterative design and agile working in teams or wider organisation
  • guide designers in creating materials to test complex ideas at any fidelity
  • help teams adapt quickly to changes in requirements, priorities or user needs
  • iterate delivery processes or team structures to help teams work effectively

Contains public sector information from the UK Government Digital and Data Profession Capability Framework (https://understand-digital-data-roles-skills.service.gov.uk/), licensed under the Open Government Licence v3.0. © Crown copyright.

Closest ESCO skills

Contains ESCO v1.2.1 data (https://esco.ec.europa.eu/). © European Union. Reuse authorised under Commission Decision 2011/833/EU.

Role levels that expect this skill

Role levelRoleBandExpected level
Associate content designerContent designer4Awareness
Junior content designerContent designer5Working
Content designerContent designer6Working
Senior content designerContent designer7Practitioner
Lead content designerContent designer8bExpert
Head of content designContent designer8cExpert
Associate interaction designerInteraction designer4Awareness
Junior interaction designerInteraction designer5Working
Interaction designerInteraction designer6Working
Senior interaction designerInteraction designer7Practitioner
Lead interaction designerInteraction designer8bExpert
Head of interaction designInteraction designer8cExpert
Associate service designerService designer4Awareness
Junior service designerService designer5Working
Service designerService designer6Working
Senior service designerService designer7Practitioner
Lead service designerService designer8bExpert
Head of service designService designer8cExpert