Evidence-based design
Evidence-based design involves defining hypotheses and using qualitative evidence (such as insights from user research) and quantitative evidence (such as web analytics and management information) to inform design decisions.
Nivåer
- 1. Medvetenhet
You can:
- explain how quantitative and qualitative evidence inform user-centred design
- frame your ideas as design hypotheses to be tested
- identify common sources and types of data that inform user-centred design, such as web analytics and user interviews
- 2. Tillämpande
You can:
- work with researchers and analysts to draw together, analyse and clearly explain commonly available evidence relevant to users or a service, for example, web analytics data
- use evidence to inform, develop and test a design idea, with support
- 3. Erfaren
You can:
- independently find, analyse and synthesise evidence from trusted sources
- work collaboratively with researchers, analysts and other specialists to design appropriate research and analyse the results
- help your team use design hypotheses effectively
- use complex research and data to develop and test design ideas
- 4. Expert
You can:
- embed a practice of hypothesis-driven design in a team
- guide the organisation in how to use evidence to improve content or services
- analyse, synthesise and use evidence to improve the way the organisation works
- ensure user insights are shared with and used by the wider organisation and across government
Contains public sector information from the UK Government Digital and Data Profession Capability Framework (https://understand-digital-data-roles-skills.service.gov.uk/), licensed under the Open Government Licence v3.0. © Crown copyright.
Närmaste ESCO-färdigheter
Contains ESCO v1.2.1 data (https://esco.ec.europa.eu/). © European Union. Reuse authorised under Commission Decision 2011/833/EU.
Rollnivåer som förväntar sig den här färdigheten
| Rollnivå | Roll | Band | Förväntad nivå |
|---|---|---|---|
| Biträdande innehållsdesigner | Innehållsdesigner | 4 | Medvetenhet |
| Junior innehållsdesigner | Innehållsdesigner | 5 | Tillämpande |
| Innehållsdesigner | Innehållsdesigner | 6 | Tillämpande |
| Senior innehållsdesigner | Innehållsdesigner | 7 | Erfaren |
| Ledande innehållsdesigner | Innehållsdesigner | 8b | Expert |
| Chef för innehållsdesign | Innehållsdesigner | 8c | Expert |
| Biträdande interaktionsdesigner | Interaktionsdesigner | 4 | Medvetenhet |
| Junior interaktionsdesigner | Interaktionsdesigner | 5 | Tillämpande |
| Interaktionsdesigner | Interaktionsdesigner | 6 | Tillämpande |
| Senior interaktionsdesigner | Interaktionsdesigner | 7 | Erfaren |
| Ledande interaktionsdesigner | Interaktionsdesigner | 8b | Expert |
| Chef för interaktionsdesign | Interaktionsdesigner | 8c | Expert |
| Biträdande tjänstedesigner | Tjänstedesigner | 4 | Medvetenhet |
| Junior tjänstedesigner | Tjänstedesigner | 5 | Tillämpande |
| Tjänstedesigner | Tjänstedesigner | 6 | Tillämpande |
| Senior tjänstedesigner | Tjänstedesigner | 7 | Erfaren |
| Ledande tjänstedesigner | Tjänstedesigner | 8b | Expert |
| Chef för tjänstedesign | Tjänstedesigner | 8c | Expert |