Evidence-based design
Evidence-based design involves defining hypotheses and using qualitative evidence (such as insights from user research) and quantitative evidence (such as web analytics and management information) to inform design decisions.
Niveaus
- 1. Bewustzijn
You can:
- explain how quantitative and qualitative evidence inform user-centred design
- frame your ideas as design hypotheses to be tested
- identify common sources and types of data that inform user-centred design, such as web analytics and user interviews
- 2. Toepassend
You can:
- work with researchers and analysts to draw together, analyse and clearly explain commonly available evidence relevant to users or a service, for example, web analytics data
- use evidence to inform, develop and test a design idea, with support
- 3. Ervaren
You can:
- independently find, analyse and synthesise evidence from trusted sources
- work collaboratively with researchers, analysts and other specialists to design appropriate research and analyse the results
- help your team use design hypotheses effectively
- use complex research and data to develop and test design ideas
- 4. Expert
You can:
- embed a practice of hypothesis-driven design in a team
- guide the organisation in how to use evidence to improve content or services
- analyse, synthesise and use evidence to improve the way the organisation works
- ensure user insights are shared with and used by the wider organisation and across government
Contains public sector information from the UK Government Digital and Data Profession Capability Framework (https://understand-digital-data-roles-skills.service.gov.uk/), licensed under the Open Government Licence v3.0. © Crown copyright.
Dichtstbijzijnde vaardigheden in ESCO
Contains ESCO v1.2.1 data (https://esco.ec.europa.eu/). © European Union. Reuse authorised under Commission Decision 2011/833/EU.
Rolniveaus die deze vaardigheid verwachten
| Rolniveau | Rol | Band | Verwacht niveau |
|---|---|---|---|
| Associate contentontwerper | Contentontwerper | 4 | Bewustzijn |
| Junior contentontwerper | Contentontwerper | 5 | Toepassend |
| Contentontwerper | Contentontwerper | 6 | Toepassend |
| Senior contentontwerper | Contentontwerper | 7 | Ervaren |
| Lead contentontwerper | Contentontwerper | 8b | Expert |
| Hoofd contentontwerp | Contentontwerper | 8c | Expert |
| Associate interactieontwerper | Interactieontwerper | 4 | Bewustzijn |
| Junior interactieontwerper | Interactieontwerper | 5 | Toepassend |
| Interactieontwerper | Interactieontwerper | 6 | Toepassend |
| Senior interactieontwerper | Interactieontwerper | 7 | Ervaren |
| Lead interactieontwerper | Interactieontwerper | 8b | Expert |
| Hoofd interactieontwerp | Interactieontwerper | 8c | Expert |
| Associate servicedesigner | Servicedesigner | 4 | Bewustzijn |
| Junior servicedesigner | Servicedesigner | 5 | Toepassend |
| Servicedesigner | Servicedesigner | 6 | Toepassend |
| Senior servicedesigner | Servicedesigner | 7 | Ervaren |
| Lead servicedesigner | Servicedesigner | 8b | Expert |
| Hoofd servicedesign | Servicedesigner | 8c | Expert |