传播专员
传播工作人员帮助组织向员工、患者、公众、合作伙伴和媒体说明其工作。他们撰写和发布内容,开展内部传播和宣传活动,管理数字媒体和社交媒体渠道,处理媒体询问,并维护组织的声誉,尤其是在事件和服务中断期间。
本文由人工智能助手从英文翻译而来,尚未经过母语人士审校。引自英国政府数字与数据专业能力框架(UK GDaD PCF)和 ESCO 的内容保留英文原文。
- 职族
- 综合服务
- UK GDaD PCF 角色
- 无:本参考资料定义该角色
- ESCO 职业
- public relations officer (ISCO-08 2432); communication manager (ISCO-08 1222)
级别
| 职级 | 角色级别 | UK GDaD PCF 级别 | 英国公务员职等 | 岗位评估分数 |
|---|---|---|---|---|
| 4 | 传播专员 | — | — | 288 |
| 5 | 高级传播专员 | — | — | 371 |
| 6 | 传播负责人 | — | — | 441 |
| 7 | 传播经理 | — | — | 490 |
| 8b | 传播主管 | — | — | 615 |
在数字医疗卫生组织中
- 关于健康服务的传播必须准确、清晰且无障碍,因为患者可能据此采取行动。
- 宣传活动往往旨在改变行为,例如鼓励患者和照护人员使用新的数字服务。
- 服务中断、网络安全事件和数据泄露需要与患者、员工、合作伙伴和媒体进行快速、审慎的沟通。
- 关于患者的故事需要征得同意,并且必须保护隐私。
ESCO 职业与技能
ESCO 列出了雇主对每种职业通常需要(必备)或可能需要(可选)的技能和知识。可将其用作发展谈话的检查清单。
public relations officer
Public relations officers represent a company or organisation to stakeholders and the public. They use communications strategies to promote an understanding of the activities and image of their clients in a favourable way.
必备技能和知识(28)
技能与能力
- advise on public image
- advise on public relations
- analyse external factors of companies
- build trust
- conduct public presentations
- develop communications strategies
- develop digital content
- develop public relations strategies
- draft press releases
- establish relationship with the media
- give interviews to media
- integrate strategic foundation in daily performance
- organise press conferences
- perform public relations
- prepare presentation material
- protect client interests
- use different communication channels
知识
- business communication
- communication principles
- corporate social responsibility
- corporate sustainability
- diplomatic principles
- forming of public opinion
- market research
- reputation management
- rhetoric
- strategic planning
其他
可选技能和知识(32)
技能与能力
- advise on communication strategies
- analyse internal factors of companies
- apply diplomatic principles
- build business relationships
- build community relations
- build international relations
- carry out forum moderation
- compile content
- coordinate advertising campaigns
- develop creative ideas
- develop professional network
- develop promotional tools
- follow the news
- give live presentation
- identify customer's needs
- implement marketing strategies
- liaise with politicians
- liaise with quality assurance
- perform business analysis
- plan marketing campaigns
- speak different languages
- use analytics for commercial purposes
- work closely with news teams
知识
communication manager
Communication managers are responsible for developing communication strategies in order to promote the organization's mission, services or product. They coordinate communication projects and manage the communications issued by the company for both the internal and the external clients. They supervise internal communications, ensuring that communications reach each one of the employees and further questions can be answered. For external communications, they coordinate coherence among the messages transmitted in mails, printed materials, press articles, and corporate promotional materials. They strive to maintain truthful communications.
必备技能和知识(33)
技能与能力
- advise on communication strategies
- advise on public image
- analyse external factors of companies
- analyse internal factors of companies
- apply diplomatic principles
- apply grammar and spelling rules
- build trust
- compile content
- develop communications strategies
- develop public relations strategies
- identify clients' needs
- integrate strategic foundation in daily performance
- organise participation in local or international events
- perform public relations
- prepare presentation material
- proofread text
- protect client interests
- use different communication channels
- use intranet
知识
- business communication
- communication principles
- corporate social responsibility
- corporate sustainability
- diplomatic principles
- ethics of sharing work through social media
- forming of public opinion
- grammar
- market research
- office software
- reputation management
- rhetoric
- strategic planning
其他
可选技能和知识(28)
技能与能力
- advise on public relations
- build business relationships
- build community relations
- build international relations
- carry out forum moderation
- conduct public presentations
- develop professional network
- disseminate internal communications
- draft press releases
- establish communication with foreign cultures
- establish relationship with the media
- follow the news
- give interviews to media
- implement marketing strategies
- manage online communications
- manage visual communications
- organise press conferences
- share through digital technologies
- speak different languages
- study communications channels for different employers/contractors
- use online tools to collaborate
知识
Contains ESCO v1.2.1 data (https://esco.ec.europa.eu/). © European Union. Reuse authorised under Commission Decision 2011/833/EU.