Applying user-centred insights
Applying user-centred insights involves understanding all user needs and the problems that need to be solved, and applying insights to make decisions that meet these needs.
Уровни
- 1. Осведомлённость
You can:
- explain the difference between user needs and what a user wants
- explain the purpose of user stories
- explain why applying user-centred insights is important
- explain how you approach understanding user needs
- 2. Рабочий
You can:
- identify and engage users and stakeholders to identify user needs and trends
- decide when you need more user insights and when you have enough to make a decision
- work with others to define the problem and research goals
- use quantitative and qualitative user insights to improve product or service outcomes
- 3. Практик
You can:
- use user insights to represent users in internal discussions
- advocate for research to be completed with all types of users of the product or service
- use user needs to agree the work that needs to be done and determine priorities with the team
- work with others to understand and recommend tools to get the appropriate user insight
- 4. Эксперт
You can:
- advocate for a range of effective research approaches across the organisation
- coach others in making decisions that meet user needs across a range of channels
- advocate for continuous use of user insights in teams
- use user insights to make strategic decisions to provide the best user experience
Contains public sector information from the UK Government Digital and Data Profession Capability Framework (https://understand-digital-data-roles-skills.service.gov.uk/), licensed under the Open Government Licence v3.0. © Crown copyright.
Ближайшие навыки ESCO
Contains ESCO v1.2.1 data (https://esco.ec.europa.eu/). © European Union. Reuse authorised under Commission Decision 2011/833/EU.
Уровни ролей, ожидающие этот навык
| Уровень роли | Роль | Диапазон | Ожидаемый уровень |
|---|---|---|---|
| Владелец сервиса | Владелец сервиса | 8b | Эксперт |
| Старший владелец сервиса | Владелец сервиса | 8c | Эксперт |
| Младший менеджер продукта | Менеджер продукта | 6 | Рабочий |
| Менеджер продукта | Менеджер продукта | 7 | Практик |
| Старший менеджер продукта | Менеджер продукта | 8a | Практик |
| Ведущий менеджер продукта | Менеджер продукта | 8b | Эксперт |
| Руководитель продуктового направления | Менеджер продукта | 8c | Эксперт |