Illustratief Referentieprofielen voor een generieke organisatie voor digitale gezondheid en zorg, geen officiële functieomschrijvingen Over deze referentie.

Applying user-centred insights

Applying user-centred insights involves understanding all user needs and the problems that need to be solved, and applying insights to make decisions that meet these needs.

Geciteerd uit het UK GDaD PCF.

Niveaus

1. Bewustzijn

You can:

  • explain the difference between user needs and what a user wants
  • explain the purpose of user stories
  • explain why applying user-centred insights is important
  • explain how you approach understanding user needs
2. Toepassend

You can:

  • identify and engage users and stakeholders to identify user needs and trends
  • decide when you need more user insights and when you have enough to make a decision
  • work with others to define the problem and research goals
  • use quantitative and qualitative user insights to improve product or service outcomes
3. Ervaren

You can:

  • use user insights to represent users in internal discussions
  • advocate for research to be completed with all types of users of the product or service
  • use user needs to agree the work that needs to be done and determine priorities with the team
  • work with others to understand and recommend tools to get the appropriate user insight
4. Expert

You can:

  • advocate for a range of effective research approaches across the organisation
  • coach others in making decisions that meet user needs across a range of channels
  • advocate for continuous use of user insights in teams
  • use user insights to make strategic decisions to provide the best user experience

Contains public sector information from the UK Government Digital and Data Profession Capability Framework (https://understand-digital-data-roles-skills.service.gov.uk/), licensed under the Open Government Licence v3.0. © Crown copyright.

Dichtstbijzijnde vaardigheden in ESCO

Contains ESCO v1.2.1 data (https://esco.ec.europa.eu/). © European Union. Reuse authorised under Commission Decision 2011/833/EU.

Rolniveaus die deze vaardigheid verwachten

RolniveauRolBandVerwacht niveau
Associate productmanagerProductmanager6Toepassend
ProductmanagerProductmanager7Ervaren
Senior productmanagerProductmanager8aErvaren
Lead productmanagerProductmanager8bExpert
Hoofd productProductmanager8cExpert
Service-eigenaarService-eigenaar8bExpert
Senior service-eigenaarService-eigenaar8cExpert