커뮤니케이션 담당자
커뮤니케이션 직원은 조직이 하는 일을 직원, 환자, 일반 대중, 파트너, 언론에 설명하도록 돕는다. 콘텐츠를 쓰고 게시하며, 사내 커뮤니케이션과 캠페인을 운영하고, 디지털 및 소셜 미디어 채널을 관리하며, 언론 문의에 대응하고, 특히 인시던트와 중단 중에 조직의 평판을 지킨다.
이 글은 AI 어시스턴트가 영어를 한국어로 번역한 것이며, 한국어 원어민의 검토는 아직 받지 않았습니다. 영국 정부 디지털·데이터 전문직 역량 프레임워크(UK GDaD PCF)와 ESCO의 인용문은 영어 그대로 두었습니다.
- UK GDaD PCF 역할
- 없음: 이 레퍼런스가 역할을 정의합니다
- ESCO 직업
- public relations officer (ISCO-08 2432); communication manager (ISCO-08 1222)
수준
| 밴드 | 역할 수준 | UK GDaD PCF 수준 | 공무원 등급 | 직무평가 점수 |
|---|---|---|---|---|
| 4 | 커뮤니케이션 담당자 | — | — | 288 |
| 5 | 시니어 커뮤니케이션 담당자 | — | — | 371 |
| 6 | 커뮤니케이션 리드 | — | — | 441 |
| 7 | 커뮤니케이션 매니저 | — | — | 490 |
| 8b | 커뮤니케이션 책임자 | — | — | 615 |
디지털 헬스 조직에서
- 환자는 이를 바탕으로 행동할 수 있으므로, 보건 서비스에 관한 커뮤니케이션은 정확하고, 명확하며, 접근하기 쉬워야 한다.
- 캠페인은 환자와 돌봄 직원이 새 디지털 서비스를 쓰도록 장려하는 것처럼 행동 변화를 목표로 하는 경우가 많다.
- 서비스 중단, 사이버 인시던트, 데이터 침해에는 환자, 직원, 파트너, 언론에 대한 신속하고 신중한 커뮤니케이션이 필요하다.
- 환자에 관한 이야기에는 동의가 필요하며 비밀이 지켜져야 한다.
ESCO 직업과 스킬
ESCO는 각 직업에 대해 고용주가 보통 필요로 하는(필수) 또는 필요로 할 수 있는(선택) 스킬과 지식을 나열합니다. 성장에 관한 대화의 체크리스트로 쓰세요.
public relations officer
Public relations officers represent a company or organisation to stakeholders and the public. They use communications strategies to promote an understanding of the activities and image of their clients in a favourable way.
필수 스킬과 지식(28)
스킬과 역량
- advise on public image
- advise on public relations
- analyse external factors of companies
- build trust
- conduct public presentations
- develop communications strategies
- develop digital content
- develop public relations strategies
- draft press releases
- establish relationship with the media
- give interviews to media
- integrate strategic foundation in daily performance
- organise press conferences
- perform public relations
- prepare presentation material
- protect client interests
- use different communication channels
지식
- business communication
- communication principles
- corporate social responsibility
- corporate sustainability
- diplomatic principles
- forming of public opinion
- market research
- reputation management
- rhetoric
- strategic planning
기타
선택 스킬과 지식(32)
스킬과 역량
- advise on communication strategies
- analyse internal factors of companies
- apply diplomatic principles
- build business relationships
- build community relations
- build international relations
- carry out forum moderation
- compile content
- coordinate advertising campaigns
- develop creative ideas
- develop professional network
- develop promotional tools
- follow the news
- give live presentation
- identify customer's needs
- implement marketing strategies
- liaise with politicians
- liaise with quality assurance
- perform business analysis
- plan marketing campaigns
- speak different languages
- use analytics for commercial purposes
- work closely with news teams
지식
communication manager
Communication managers are responsible for developing communication strategies in order to promote the organization's mission, services or product. They coordinate communication projects and manage the communications issued by the company for both the internal and the external clients. They supervise internal communications, ensuring that communications reach each one of the employees and further questions can be answered. For external communications, they coordinate coherence among the messages transmitted in mails, printed materials, press articles, and corporate promotional materials. They strive to maintain truthful communications.
필수 스킬과 지식(33)
스킬과 역량
- advise on communication strategies
- advise on public image
- analyse external factors of companies
- analyse internal factors of companies
- apply diplomatic principles
- apply grammar and spelling rules
- build trust
- compile content
- develop communications strategies
- develop public relations strategies
- identify clients' needs
- integrate strategic foundation in daily performance
- organise participation in local or international events
- perform public relations
- prepare presentation material
- proofread text
- protect client interests
- use different communication channels
- use intranet
지식
- business communication
- communication principles
- corporate social responsibility
- corporate sustainability
- diplomatic principles
- ethics of sharing work through social media
- forming of public opinion
- grammar
- market research
- office software
- reputation management
- rhetoric
- strategic planning
기타
선택 스킬과 지식(28)
스킬과 역량
- advise on public relations
- build business relationships
- build community relations
- build international relations
- carry out forum moderation
- conduct public presentations
- develop professional network
- disseminate internal communications
- draft press releases
- establish communication with foreign cultures
- establish relationship with the media
- follow the news
- give interviews to media
- implement marketing strategies
- manage online communications
- manage visual communications
- organise press conferences
- share through digital technologies
- speak different languages
- study communications channels for different employers/contractors
- use online tools to collaborate
지식
Contains ESCO v1.2.1 data (https://esco.ec.europa.eu/). © European Union. Reuse authorised under Commission Decision 2011/833/EU.