Applying user-centred insights
Applying user-centred insights involves understanding all user needs and the problems that need to be solved, and applying insights to make decisions that meet these needs.
수준
- 1. 인지
You can:
- explain the difference between user needs and what a user wants
- explain the purpose of user stories
- explain why applying user-centred insights is important
- explain how you approach understanding user needs
- 2. 실무
You can:
- identify and engage users and stakeholders to identify user needs and trends
- decide when you need more user insights and when you have enough to make a decision
- work with others to define the problem and research goals
- use quantitative and qualitative user insights to improve product or service outcomes
- 3. 실천가
You can:
- use user insights to represent users in internal discussions
- advocate for research to be completed with all types of users of the product or service
- use user needs to agree the work that needs to be done and determine priorities with the team
- work with others to understand and recommend tools to get the appropriate user insight
- 4. 전문가
You can:
- advocate for a range of effective research approaches across the organisation
- coach others in making decisions that meet user needs across a range of channels
- advocate for continuous use of user insights in teams
- use user insights to make strategic decisions to provide the best user experience
Contains public sector information from the UK Government Digital and Data Profession Capability Framework (https://understand-digital-data-roles-skills.service.gov.uk/), licensed under the Open Government Licence v3.0. © Crown copyright.
가장 가까운 ESCO 스킬
Contains ESCO v1.2.1 data (https://esco.ec.europa.eu/). © European Union. Reuse authorised under Commission Decision 2011/833/EU.
이 스킬을 기대하는 역할 수준
| 역할 수준 | 역할 | 밴드 | 기대 수준 |
|---|---|---|---|
| 서비스 오너 | 서비스 오너 | 8b | 전문가 |
| 시니어 서비스 오너 | 서비스 오너 | 8c | 전문가 |
| 어소시에이트 프로덕트 매니저 | 프로덕트 매니저 | 6 | 실무 |
| 프로덕트 매니저 | 프로덕트 매니저 | 7 | 실천가 |
| 시니어 프로덕트 매니저 | 프로덕트 매니저 | 8a | 실천가 |
| 리드 프로덕트 매니저 | 프로덕트 매니저 | 8b | 전문가 |
| 프로덕트 책임자 | 프로덕트 매니저 | 8c | 전문가 |