Samskiptafulltrúi
Samskiptastarfsfólk hjálpar stofnuninni að útskýra hvað hún gerir fyrir starfsfólki, sjúklingum, almenningi, samstarfsaðilum og fjölmiðlum. Það skrifar og birtir efni, stýrir innri samskiptum og herferðum, stýrir stafrænum rásum og samfélagsmiðlum, sinnir fyrirspurnum fjölmiðla og verndar orðspor stofnunarinnar, einkum í atvikum og rekstrarstöðvunum.
Þessi texti var þýddur úr ensku af gervigreindaraðstoðarmanni og hefur ekki enn verið yfirfarinn af móðurmálshafa. Tilvitnanir í UK GDaD PCF (hæfniramma bresku ríkisstjórnarinnar fyrir stafræn störf og gagnastörf) og í ESCO haldast á ensku.
- Fjölskylda
- Fyrirtækjaþjónusta
- Hlutverk í UK GDaD PCF
- Ekkert: þessi viðmiðun skilgreinir hlutverkið
- Starfsgreinar í ESCO
- public relations officer (ISCO-08 2432); communication manager (ISCO-08 1222)
- Á GitHub
- Hlutverkaskjal · Hlutverkagögn
Stig
| Launaflokkur | Hlutverkastig | Stig í UK GDaD PCF | Launaþrep bresku opinberu þjónustunnar | Stig starfsmats |
|---|---|---|---|---|
| 4 | Samskiptafulltrúi | — | — | 288 |
| 5 | Eldri samskiptafulltrúi | — | — | 371 |
| 6 | Samskiptaleiðtogi | — | — | 441 |
| 7 | Samskiptastjóri | — | — | 490 |
| 8b | Yfirmaður samskipta | — | — | 615 |
Í stofnun á sviði stafrænnar heilbrigðis- og velferðarþjónustu
- Samskipti um heilbrigðisþjónustu verða að vera nákvæm, skýr og aðgengileg, því sjúklingar kunna að bregðast við þeim.
- Herferðir miða oft að því að breyta hegðun, svo sem að hvetja sjúklinga og umönnunarstarfsfólk til að nota nýja stafræna þjónustu.
- Rekstrarstöðvanir þjónustu, netatvik og gagnabrot krefjast skjótra og vandaðra samskipta við sjúklinga, starfsfólk, samstarfsaðila og fjölmiðla.
- Sögur af sjúklingum krefjast samþykkis og verða að vernda trúnað.
Starfsgreinar og færni í ESCO
ESCO telur upp þá færni og þekkingu sem vinnuveitendur þurfa yfirleitt (nauðsynleg) eða geta þurft (valfrjáls) fyrir hverja starfsgrein. Notaðu þær sem gátlista fyrir samtöl um þróun.
public relations officer
Public relations officers represent a company or organisation to stakeholders and the public. They use communications strategies to promote an understanding of the activities and image of their clients in a favourable way.
Nauðsynleg: færni og þekking (28)
Færni og hæfni
- advise on public image
- advise on public relations
- analyse external factors of companies
- build trust
- conduct public presentations
- develop communications strategies
- develop digital content
- develop public relations strategies
- draft press releases
- establish relationship with the media
- give interviews to media
- integrate strategic foundation in daily performance
- organise press conferences
- perform public relations
- prepare presentation material
- protect client interests
- use different communication channels
Þekking
- business communication
- communication principles
- corporate social responsibility
- corporate sustainability
- diplomatic principles
- forming of public opinion
- market research
- reputation management
- rhetoric
- strategic planning
Annað
Valfrjáls: færni og þekking (32)
Færni og hæfni
- advise on communication strategies
- analyse internal factors of companies
- apply diplomatic principles
- build business relationships
- build community relations
- build international relations
- carry out forum moderation
- compile content
- coordinate advertising campaigns
- develop creative ideas
- develop professional network
- develop promotional tools
- follow the news
- give live presentation
- identify customer's needs
- implement marketing strategies
- liaise with politicians
- liaise with quality assurance
- perform business analysis
- plan marketing campaigns
- speak different languages
- use analytics for commercial purposes
- work closely with news teams
Þekking
communication manager
Communication managers are responsible for developing communication strategies in order to promote the organization's mission, services or product. They coordinate communication projects and manage the communications issued by the company for both the internal and the external clients. They supervise internal communications, ensuring that communications reach each one of the employees and further questions can be answered. For external communications, they coordinate coherence among the messages transmitted in mails, printed materials, press articles, and corporate promotional materials. They strive to maintain truthful communications.
Nauðsynleg: færni og þekking (33)
Færni og hæfni
- advise on communication strategies
- advise on public image
- analyse external factors of companies
- analyse internal factors of companies
- apply diplomatic principles
- apply grammar and spelling rules
- build trust
- compile content
- develop communications strategies
- develop public relations strategies
- identify clients' needs
- integrate strategic foundation in daily performance
- organise participation in local or international events
- perform public relations
- prepare presentation material
- proofread text
- protect client interests
- use different communication channels
- use intranet
Þekking
- business communication
- communication principles
- corporate social responsibility
- corporate sustainability
- diplomatic principles
- ethics of sharing work through social media
- forming of public opinion
- grammar
- market research
- office software
- reputation management
- rhetoric
- strategic planning
Annað
Valfrjáls: færni og þekking (28)
Færni og hæfni
- advise on public relations
- build business relationships
- build community relations
- build international relations
- carry out forum moderation
- conduct public presentations
- develop professional network
- disseminate internal communications
- draft press releases
- establish communication with foreign cultures
- establish relationship with the media
- follow the news
- give interviews to media
- implement marketing strategies
- manage online communications
- manage visual communications
- organise press conferences
- share through digital technologies
- speak different languages
- study communications channels for different employers/contractors
- use online tools to collaborate
Þekking
Contains ESCO v1.2.1 data (https://esco.ec.europa.eu/). © European Union. Reuse authorised under Commission Decision 2011/833/EU.