Evidence-based design
Evidence-based design involves defining hypotheses and using qualitative evidence (such as insights from user research) and quantitative evidence (such as web analytics and management information) to inform design decisions.
Niveaux
- 1. Sensibilisation
You can:
- explain how quantitative and qualitative evidence inform user-centred design
- frame your ideas as design hypotheses to be tested
- identify common sources and types of data that inform user-centred design, such as web analytics and user interviews
- 2. Pratique
You can:
- work with researchers and analysts to draw together, analyse and clearly explain commonly available evidence relevant to users or a service, for example, web analytics data
- use evidence to inform, develop and test a design idea, with support
- 3. Confirmé
You can:
- independently find, analyse and synthesise evidence from trusted sources
- work collaboratively with researchers, analysts and other specialists to design appropriate research and analyse the results
- help your team use design hypotheses effectively
- use complex research and data to develop and test design ideas
- 4. Expert
You can:
- embed a practice of hypothesis-driven design in a team
- guide the organisation in how to use evidence to improve content or services
- analyse, synthesise and use evidence to improve the way the organisation works
- ensure user insights are shared with and used by the wider organisation and across government
Contains public sector information from the UK Government Digital and Data Profession Capability Framework (https://understand-digital-data-roles-skills.service.gov.uk/), licensed under the Open Government Licence v3.0. © Crown copyright.
Compétences ESCO les plus proches
Contains ESCO v1.2.1 data (https://esco.ec.europa.eu/). © European Union. Reuse authorised under Commission Decision 2011/833/EU.
Niveaux de rôle qui attendent cette compétence
| Niveau de rôle | Rôle | Bande | Niveau attendu |
|---|---|---|---|
| Designer d'interaction adjoint | Designer d'interaction | 4 | Sensibilisation |
| Designer d'interaction junior | Designer d'interaction | 5 | Pratique |
| Designer d'interaction | Designer d'interaction | 6 | Pratique |
| Designer d'interaction senior | Designer d'interaction | 7 | Confirmé |
| Designer d'interaction référent | Designer d'interaction | 8b | Expert |
| Responsable du design d'interaction | Designer d'interaction | 8c | Expert |
| Designer de contenu adjoint | Designer de contenu | 4 | Sensibilisation |
| Designer de contenu junior | Designer de contenu | 5 | Pratique |
| Designer de contenu | Designer de contenu | 6 | Pratique |
| Designer de contenu senior | Designer de contenu | 7 | Confirmé |
| Designer de contenu référent | Designer de contenu | 8b | Expert |
| Responsable du design de contenu | Designer de contenu | 8c | Expert |
| Designer de services adjoint | Designer de services | 4 | Sensibilisation |
| Designer de services junior | Designer de services | 5 | Pratique |
| Designer de services | Designer de services | 6 | Pratique |
| Designer de services senior | Designer de services | 7 | Confirmé |
| Designer de services référent | Designer de services | 8b | Expert |
| Responsable du design de services | Designer de services | 8c | Expert |