User experience insight analysis

Quoted from the UK GDaD PCF.

Levels

1. Awareness

You can:

• explain some ways to analyse user journeys, touchpoints, accessibility and common usability issues
• describe user insight artefacts generated by other professions and how they add value
• explain the importance of making data-informed decisions based on user experience findings

2. Working

You can:

• contribute to the analysis of user journeys and interactions
• use available quantitative and qualitative evidence to identify pain points for users
• identify where additional evidence is needed to understand user experience
• communicate how identified issues affect users and service outcomes

3. Practitioner

You can:

• synthesise insights from multiple appropriate sources of evidence to provide a holistic understanding of user experience
• identify patterns, root causes, and opportunities for improvement across journeys
• ensure user experience insights are clearly linked to requirements, priorities, and design decisions
• identify priorities for improving user experience, taking into consideration business and technical constraints

4. Expert

You can:

• define and promote standards for analysing and improving user experience across service
• advocate for user experience insights to be included in appropriate decisions about strategy, prioritisation, and investment
• identify systemic issues and opportunities across multiple end-to-end user journeys

Contains public sector information from the UK Government Digital and Data Profession Capability Framework (https://understand-digital-data-roles-skills.service.gov.uk/), licensed under the Open Government Licence v3.0. © Crown copyright.

Closest ESCO skills

• assess users' interaction with ICT applications (close match)
• measure software usability (narrow match)
• measure customer feedback (narrow match)

Contains ESCO v1.2.1 data (https://esco.ec.europa.eu/). © European Union. Reuse authorised under Commission Decision 2011/833/EU.

Role levels that expect this skill