Roles and skills Digital health care job roles reference
Illustrative Reference profiles for a generic digital health care organisation, not official job descriptions. About this reference.

Junior content designer

Band 5 · Content designer · 335 job evaluation points

UK GDaD PCF level: Junior content designer

Most often performed at Civil Service grade EO or HEO.

A junior content designer has some relevant work experience in content creation.

At this role level, you will:

  • explain content decisions
  • work collaboratively
  • work independently after being given direction by more senior content designers
  • independently identify user issues and needs
  • support content team administration and publishing processes
  • engage with and contribute to the cross-government content community
Contains public sector information from the UK Government Digital and Data Profession Capability Framework (https://understand-digital-data-roles-skills.service.gov.uk/), licensed under the Open Government Licence v3.0. © Crown copyright.

Responsibilities

Skills

SkillExpected levelWhat this level means
Content management and architectureUK GDaD PCFWorking (2)

You can:

  • document information that enables effective content life cycle management, for example metadata
  • organise complex information to support understanding and navigation using existing standards and systems for structure and hierarchy
  • use tools to manage and publish content, for example content management systems
Design communicationUK GDaD PCFWorking (2)

You can:

  • clearly explain problems and design ideas to others
  • clearly explain design decisions to others using appropriate tools and methods
Designing for everyoneUK GDaD PCFWorking (2)

You can:

  • design and deliver inclusive, accessible and environmentally sustainable content or services that meet the needs of all users, working with others
  • ensure your design work meets appropriate standards and guidance, for example accessibility regulations, with support
Designing strategicallyUK GDaD PCFAwareness (1)

You can:

  • explain the importance of aligning to the strategy of an organisation
  • describe how your design work aligns to the wider goals and vision of your team
  • explain the value of using patterns and components when designing content and services
Designing togetherUK GDaD PCFAwareness (1)

You can:

  • explain different techniques for bringing together perspectives from multiple people to inform a design
  • explain the importance of constructive feedback in the design process
Evidence-based designUK GDaD PCFWorking (2)

You can:

  • work with researchers and analysts to draw together, analyse and clearly explain commonly available evidence relevant to users or a service, for example, web analytics data
  • use evidence to inform, develop and test a design idea, with support
Iterative designUK GDaD PCFWorking (2)

You can:

  • apply iterative design principles and techniques and agile methodologies to your work
  • create material to test ideas and hypotheses at an appropriate fidelity, for example mockups or drafts
  • iterate and improve a design based on successive rounds of research
  • use and iterate design patterns and components
Leading designUK GDaD PCFAwareness (1)

You can:

  • explain the role of user-centred design in an organisation
  • describe typical leadership responsibilities in design
  • identify leaders in your organisation that designers need to work with
Understanding health and care servicesThis referenceAwareness (1)

You can:

  • describe the main parts of the health and care system and the services the organisation supports
  • explain why patient safety and confidentiality matter in your work
Health information contentThis referenceWorking (2)

You can:

  • write health content that people with low health literacy can understand and act on, such as symptoms and when to get help
  • work with clinical reviewers to check content is accurate without losing clarity
  • explain medical terms in plain English and use consistent names for conditions, tests, and treatments
Equality, diversity, and inclusionThis referenceWorking (2)

You can:

  • recognise and challenge behaviour that excludes others
  • consider different needs when you plan your work
Clinical terminology and classificationThis referenceAwareness (1)

You can:

  • explain the difference between a clinical terminology and a classification
  • recognise common terminologies such as SNOMED CT and ICD

Typical qualifications and experience

Band 5 outline

Knowledge
Professional or technical knowledge, typically from a degree or equivalent experience.
Autonomy
Works to broad objectives within professional standards; plans own work.
Scope
Own professional work within a team or product.
Leadership
May guide and check the work of support staff and apprentices.
Accountability
Quality of own professional work.

Job evaluation (illustrative)

FactorLevelLevel summaryPoints
Communication and relationship skills4Gives complex, sensitive, or contentious information needing persuasion, negotiation, or training skills, or highly complex information.32
Knowledge, training, and experience5Expertise in a specialism, underpinned by theory or practical experience (degree level or equivalent).120
Analytical and judgemental skills3Judgements on a range of facts or situations needing analysis or comparison of options.27
Planning and organisational skills2Plans straightforward tasks or activities, some ongoing.15
Physical skills3Developed skills needing speed or accuracy, such as advanced keyboard use.27
Responsibility for patient and client care1Helps patients, clients, or relatives during incidental contact.4
Responsibility for policy and service development2Implements policies for own area and proposes changes to its practices.12
Responsibility for financial and physical resources1Takes personal care of equipment and resources used in own work.5
Responsibility for people1Shows own work routines to new or less experienced colleagues.5
Responsibility for information resources4Adapts or designs information systems to others' specifications, or runs information systems for a department as the main duty.24
Responsibility for research and development2Regularly does research, development, trials, or equipment and system testing as part of the job.12
Freedom to act3Follows defined policies and procedures; work is managed rather than supervised.21
Physical effort2Frequent sitting or standing in a restricted position, or occasional light to moderate effort.7
Mental effort3Frequent concentration on unpredictable work, or occasional prolonged concentration.12
Emotional effort1Rare exposure, or occasional indirect exposure, to distressing circumstances.5
Working conditions2Occasional unpleasant conditions, frequent travel or outdoor work, or near-continuous screen use on most days.7
Total (Band 5: 326 to 395)335

Self assessment

Rate what you do regularly now, add a short example as evidence, and plan an action for your most important gaps. Your answers are saved in this browser only.

Rated 0 of 12 skills: 0 meet the expected level, 0 below, 0 above.

Content management and architecture Expected: Working
Design communication Expected: Working
Designing for everyone Expected: Working
Designing strategically Expected: Awareness
Designing together Expected: Awareness
Evidence-based design Expected: Working
Iterative design Expected: Working
Leading design Expected: Awareness
Understanding health and care services Expected: Awareness
Health information content Expected: Working
Equality, diversity, and inclusion Expected: Working
Clinical terminology and classification Expected: Awareness
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