Health information content
Creating health and care content that is accurate, clinically assured, and easy for people with different levels of health literacy to understand and act on.
Levels
- 1. Awareness
You can:
- explain why health information must be accurate, current, and easy to understand
- follow the team's style guide and clinical review process for health content
- 2. Working
You can:
- write health content that people with low health literacy can understand and act on, such as symptoms and when to get help
- work with clinical reviewers to check content is accurate without losing clarity
- explain medical terms in plain English and use consistent names for conditions, tests, and treatments
- 3. Practitioner
You can:
- design content for sensitive and high-risk topics, such as urgent symptoms, medicines, and end of life care
- set up clinical assurance, review dates, and evidence sources for a body of health content
- balance clinical precision, legal requirements, and user understanding in contested content
- 4. Expert
You can:
- set the organisation's standards for health information content and its clinical assurance
- lead content strategy for health information across services and channels
- advise senior clinical and communications leaders on health information risks
Closest ESCO skills
Contains ESCO v1.2.1 data (https://esco.ec.europa.eu/). © European Union. Reuse authorised under Commission Decision 2011/833/EU.
Role levels that expect this skill
| Role level | Role | Band | Expected level |
|---|---|---|---|
| Accessibility specialist | Accessibility specialist | 6 | Awareness |
| Senior accessibility specialist | Accessibility specialist | 7 | Working |
| Associate content designer | Content designer | 4 | Awareness |
| Junior content designer | Content designer | 5 | Working |
| Content designer | Content designer | 6 | Working |
| Senior content designer | Content designer | 7 | Practitioner |
| Lead content designer | Content designer | 8b | Expert |
| Head of content design | Content designer | 8c | Expert |