Afisa wa mawasiliano
Wafanyakazi wa mawasiliano husaidia taasisi kueleza inachofanya kwa wafanyakazi, wagonjwa, umma, washirika na vyombo vya habari. Huandika na kuchapisha maudhui, huendesha mawasiliano ya ndani na kampeni, husimamia njia za kidijitali na mitandao ya kijamii, hushughulikia maulizo ya vyombo vya habari, na kulinda sifa ya taasisi, hasa wakati wa matukio na kukatika kwa huduma.
Tafsiri hii ilifanywa kutoka Kiingereza na msaidizi wa akili bandia na bado haijakaguliwa na mzungumzaji asilia. Nukuu kutoka UK GDaD PCF (Mfumo wa Uwezo wa Taaluma ya Kidijitali na Data wa Serikali ya Uingereza) na ESCO zinabaki kwa Kiingereza.
- Familia
- Huduma za kampuni
- Jukumu la UK GDaD PCF
- Hakuna: marejeleo haya yanafafanua jukumu
- Taaluma za ESCO
- public relations officer (ISCO-08 2432); communication manager (ISCO-08 1222)
- Kwenye GitHub
- Hati ya jukumu · Data za jukumu
Ngazi
| Daraja | Ngazi ya jukumu | Kiwango cha UK GDaD PCF | Madaraja ya Utumishi wa Umma | Alama za tathmini ya kazi |
|---|---|---|---|---|
| 4 | Afisa wa mawasiliano | — | — | 288 |
| 5 | Afisa mwandamizi wa mawasiliano | — | — | 371 |
| 6 | Kiongozi wa mawasiliano | — | — | 441 |
| 7 | Meneja wa mawasiliano | — | — | 490 |
| 8b | Mkuu wa mawasiliano | — | — | 615 |
Katika taasisi ya huduma za afya za kidijitali
- Mawasiliano kuhusu huduma za afya lazima yawe sahihi, wazi na yafikike, kwa sababu wagonjwa wanaweza kuchukua hatua kwa kuyategemea.
- Kampeni mara nyingi hulenga kubadilisha tabia, kama vile kuwahimiza wagonjwa na wafanyakazi wa matunzo kutumia huduma mpya ya kidijitali.
- Kukatika kwa huduma, matukio ya usalama wa mtandao na ukiukaji wa data huhitaji mawasiliano ya haraka na makini na wagonjwa, wafanyakazi, washirika na vyombo vya habari.
- Hadithi kuhusu wagonjwa zinahitaji ridhaa na lazima zilinde usiri.
Taaluma na ujuzi wa ESCO
ESCO huorodhesha ujuzi na maarifa ambayo waajiri kwa kawaida huhitaji (muhimu) au wanaweza kuhitaji (hiari) kwa kila taaluma. Yatumie kama orodha ya ukaguzi kwa mazungumzo ya maendeleo.
public relations officer
Public relations officers represent a company or organisation to stakeholders and the public. They use communications strategies to promote an understanding of the activities and image of their clients in a favourable way.
Ujuzi na maarifa ya Muhimu (28)
Ujuzi na umahiri
- advise on public image
- advise on public relations
- analyse external factors of companies
- build trust
- conduct public presentations
- develop communications strategies
- develop digital content
- develop public relations strategies
- draft press releases
- establish relationship with the media
- give interviews to media
- integrate strategic foundation in daily performance
- organise press conferences
- perform public relations
- prepare presentation material
- protect client interests
- use different communication channels
Maarifa
- business communication
- communication principles
- corporate social responsibility
- corporate sustainability
- diplomatic principles
- forming of public opinion
- market research
- reputation management
- rhetoric
- strategic planning
Mengineyo
Ujuzi na maarifa ya Hiari (32)
Ujuzi na umahiri
- advise on communication strategies
- analyse internal factors of companies
- apply diplomatic principles
- build business relationships
- build community relations
- build international relations
- carry out forum moderation
- compile content
- coordinate advertising campaigns
- develop creative ideas
- develop professional network
- develop promotional tools
- follow the news
- give live presentation
- identify customer's needs
- implement marketing strategies
- liaise with politicians
- liaise with quality assurance
- perform business analysis
- plan marketing campaigns
- speak different languages
- use analytics for commercial purposes
- work closely with news teams
Maarifa
communication manager
Communication managers are responsible for developing communication strategies in order to promote the organization's mission, services or product. They coordinate communication projects and manage the communications issued by the company for both the internal and the external clients. They supervise internal communications, ensuring that communications reach each one of the employees and further questions can be answered. For external communications, they coordinate coherence among the messages transmitted in mails, printed materials, press articles, and corporate promotional materials. They strive to maintain truthful communications.
Ujuzi na maarifa ya Muhimu (33)
Ujuzi na umahiri
- advise on communication strategies
- advise on public image
- analyse external factors of companies
- analyse internal factors of companies
- apply diplomatic principles
- apply grammar and spelling rules
- build trust
- compile content
- develop communications strategies
- develop public relations strategies
- identify clients' needs
- integrate strategic foundation in daily performance
- organise participation in local or international events
- perform public relations
- prepare presentation material
- proofread text
- protect client interests
- use different communication channels
- use intranet
Maarifa
- business communication
- communication principles
- corporate social responsibility
- corporate sustainability
- diplomatic principles
- ethics of sharing work through social media
- forming of public opinion
- grammar
- market research
- office software
- reputation management
- rhetoric
- strategic planning
Mengineyo
Ujuzi na maarifa ya Hiari (28)
Ujuzi na umahiri
- advise on public relations
- build business relationships
- build community relations
- build international relations
- carry out forum moderation
- conduct public presentations
- develop professional network
- disseminate internal communications
- draft press releases
- establish communication with foreign cultures
- establish relationship with the media
- follow the news
- give interviews to media
- implement marketing strategies
- manage online communications
- manage visual communications
- organise press conferences
- share through digital technologies
- speak different languages
- study communications channels for different employers/contractors
- use online tools to collaborate
Maarifa
Contains ESCO v1.2.1 data (https://esco.ec.europa.eu/). © European Union. Reuse authorised under Commission Decision 2011/833/EU.