User-centred analysis

Quoted from the UK GDaD PCF.

Levels

1. Awareness

You can:

• show an awareness that everything we do is focused on the user of the product or service

2. Working

You can:

• use quantitative and qualitative data about users to turn user focus into outcomes
• deliver analysis and information that addresses stakeholder needs and provides recommendations
• effectively collaborate with user researchers and other user-focused professions
• guide others on approaches to understand user stories

3. Practitioner

You can:

• understand the difference between user needs and desires of the user
• demonstrate experience in meeting user needs across a variety of channels
• integrate digital analytics with qualitative data, such as user surveys and user research, to develop hypotheses for testing
• offer recommendations on the best tools and methods to use

4. Expert

You can:

• give direction on which tools or methods to use
• bring insight and expertise to how user needs have changed over time and ensure that they're met
• apply strategic thinking to the problem of how to provide the best service for the end user
• consider the political strategy and implications of any analyses and insights

Contains public sector information from the UK Government Digital and Data Profession Capability Framework (https://understand-digital-data-roles-skills.service.gov.uk/), licensed under the Open Government Licence v3.0. © Crown copyright.

Closest ESCO skills

• assess users' interaction with ICT applications (close match)
• web analytics (narrow match)

Contains ESCO v1.2.1 data (https://esco.ec.europa.eu/). © European Union. Reuse authorised under Commission Decision 2011/833/EU.

Role levels that expect this skill