Evidence-based design
Evidence-based design involves defining hypotheses and using qualitative evidence (such as insights from user research) and quantitative evidence (such as web analytics and management information) to inform design decisions.
Níveis
- 1. Noção
You can:
- explain how quantitative and qualitative evidence inform user-centred design
- frame your ideas as design hypotheses to be tested
- identify common sources and types of data that inform user-centred design, such as web analytics and user interviews
- 2. Aplicação
You can:
- work with researchers and analysts to draw together, analyse and clearly explain commonly available evidence relevant to users or a service, for example, web analytics data
- use evidence to inform, develop and test a design idea, with support
- 3. Domínio
You can:
- independently find, analyse and synthesise evidence from trusted sources
- work collaboratively with researchers, analysts and other specialists to design appropriate research and analyse the results
- help your team use design hypotheses effectively
- use complex research and data to develop and test design ideas
- 4. Especialista
You can:
- embed a practice of hypothesis-driven design in a team
- guide the organisation in how to use evidence to improve content or services
- analyse, synthesise and use evidence to improve the way the organisation works
- ensure user insights are shared with and used by the wider organisation and across government
Contains public sector information from the UK Government Digital and Data Profession Capability Framework (https://understand-digital-data-roles-skills.service.gov.uk/), licensed under the Open Government Licence v3.0. © Crown copyright.
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Contains ESCO v1.2.1 data (https://esco.ec.europa.eu/). © European Union. Reuse authorised under Commission Decision 2011/833/EU.
Níveis de função que exigem esta competência
| Nível da função | Função | Faixa | Nível esperado |
|---|---|---|---|
| Designer de conteúdo associado | Designer de conteúdo | 4 | Noção |
| Designer de conteúdo júnior | Designer de conteúdo | 5 | Aplicação |
| Designer de conteúdo | Designer de conteúdo | 6 | Aplicação |
| Designer de conteúdo sênior | Designer de conteúdo | 7 | Domínio |
| Designer de conteúdo líder | Designer de conteúdo | 8b | Especialista |
| Chefia de design de conteúdo | Designer de conteúdo | 8c | Especialista |
| Designer de interação associado | Designer de interação | 4 | Noção |
| Designer de interação júnior | Designer de interação | 5 | Aplicação |
| Designer de interação | Designer de interação | 6 | Aplicação |
| Designer de interação sênior | Designer de interação | 7 | Domínio |
| Designer de interação líder | Designer de interação | 8b | Especialista |
| Chefia de design de interação | Designer de interação | 8c | Especialista |
| Designer de serviços associado | Designer de serviços | 4 | Noção |
| Designer de serviços júnior | Designer de serviços | 5 | Aplicação |
| Designer de serviços | Designer de serviços | 6 | Aplicação |
| Designer de serviços sênior | Designer de serviços | 7 | Domínio |
| Designer de serviços líder | Designer de serviços | 8b | Especialista |
| Chefia de design de serviços | Designer de serviços | 8c | Especialista |