Applying user-centred insights

Citée du UK GDaD PCF.

Niveaux

1. Sensibilisation

You can:

• explain the difference between user needs and what a user wants
• explain the purpose of user stories
• explain why applying user-centred insights is important
• explain how you approach understanding user needs

2. Pratique

You can:

• identify and engage users and stakeholders to identify user needs and trends
• decide when you need more user insights and when you have enough to make a decision
• work with others to define the problem and research goals
• use quantitative and qualitative user insights to improve product or service outcomes

3. Confirmé

You can:

• use user insights to represent users in internal discussions
• advocate for research to be completed with all types of users of the product or service
• use user needs to agree the work that needs to be done and determine priorities with the team
• work with others to understand and recommend tools to get the appropriate user insight

4. Expert

You can:

• advocate for a range of effective research approaches across the organisation
• coach others in making decisions that meet user needs across a range of channels
• advocate for continuous use of user insights in teams
• use user insights to make strategic decisions to provide the best user experience

Contains public sector information from the UK Government Digital and Data Profession Capability Framework (https://understand-digital-data-roles-skills.service.gov.uk/), licensed under the Open Government Licence v3.0. © Crown copyright.

Compétences ESCO les plus proches

• identify ICT user needs (correspondance proche)
• use methodologies for user-centered design (correspondance proche)

Contains ESCO v1.2.1 data (https://esco.ec.europa.eu/). © European Union. Reuse authorised under Commission Decision 2011/833/EU.

Niveaux de rôle qui attendent cette compétence