Swyddog cyfathrebu
Mae staff cyfathrebu'n helpu'r sefydliad i egluro'r hyn y mae'n ei wneud i staff, cleifion, y cyhoedd, partneriaid, a'r cyfryngau. Maen nhw'n ysgrifennu ac yn cyhoeddi cynnwys, yn rhedeg cyfathrebu mewnol ac ymgyrchoedd, yn rheoli sianeli digidol a chyfryngau cymdeithasol, yn ymdrin ag ymholiadau'r cyfryngau, ac yn diogelu enw da'r sefydliad, yn enwedig yn ystod digwyddiadau a thoriadau.
Cyfieithwyd y testun hwn o'r Saesneg gan gynorthwyydd deallusrwydd artiffisial, ac nid yw siaradwr Cymraeg brodorol wedi'i adolygu eto. Mae'r derminoleg yn dilyn TermCymru, cronfa dermau Llywodraeth Cymru. Mae dyfyniadau o Fframwaith Gallu Proffesiwn Digidol a Data Llywodraeth y DU ac o ESCO yn aros yn Saesneg.
- Rôl UK GDaD PCF
- Dim: mae'r cyfeirlyfr hwn yn diffinio'r rôl
- Galwedigaethau ESCO
- public relations officer (ISCO-08 2432); communication manager (ISCO-08 1222)
- Ar GitHub
- Dogfen y rôl · Data'r rôl
Lefelau
| Band | Lefel rôl | Lefel UK GDaD PCF | Graddau'r Gwasanaeth Sifil | Pwyntiau gwerthuso swyddi |
|---|---|---|---|---|
| 4 | Swyddog cyfathrebu | — | — | 288 |
| 5 | Uwch swyddog cyfathrebu | — | — | 371 |
| 6 | Arweinydd cyfathrebu | — | — | 441 |
| 7 | Rheolwr cyfathrebu | — | — | 490 |
| 8b | Pennaeth cyfathrebu | — | — | 615 |
Mewn sefydliad gofal iechyd digidol
- Mae'n rhaid i gyfathrebu am wasanaethau iechyd fod yn gywir, yn glir, ac yn hygyrch, gan y gall cleifion weithredu arno.
- Mae ymgyrchoedd yn aml yn anelu at newid ymddygiad, fel annog cleifion a staff gofal i ddefnyddio gwasanaeth digidol newydd.
- Mae angen cyfathrebu cyflym a gofalus â chleifion, staff, partneriaid, a'r cyfryngau ar doriadau gwasanaeth, digwyddiadau seiber, ac achosion o dor diogelwch data.
- Mae angen cydsyniad ar straeon am gleifion, ac mae'n rhaid iddynt ddiogelu cyfrinachedd.
Galwedigaethau a sgiliau ESCO
Mae ESCO yn rhestru'r sgiliau a'r wybodaeth y mae cyflogwyr fel arfer eu hangen (hanfodol) neu y gallai fod eu hangen (dewisol) ar gyfer pob galwedigaeth. Defnyddiwch nhw fel rhestr wirio ar gyfer sgyrsiau datblygu. Mae labeli ESCO yn Saesneg.
public relations officer
Public relations officers represent a company or organisation to stakeholders and the public. They use communications strategies to promote an understanding of the activities and image of their clients in a favourable way.
Sgiliau a gwybodaeth: Hanfodol (28)
Sgiliau a chymwyseddau
- advise on public image
- advise on public relations
- analyse external factors of companies
- build trust
- conduct public presentations
- develop communications strategies
- develop digital content
- develop public relations strategies
- draft press releases
- establish relationship with the media
- give interviews to media
- integrate strategic foundation in daily performance
- organise press conferences
- perform public relations
- prepare presentation material
- protect client interests
- use different communication channels
Gwybodaeth
- business communication
- communication principles
- corporate social responsibility
- corporate sustainability
- diplomatic principles
- forming of public opinion
- market research
- reputation management
- rhetoric
- strategic planning
Arall
Sgiliau a gwybodaeth: Dewisol (32)
Sgiliau a chymwyseddau
- advise on communication strategies
- analyse internal factors of companies
- apply diplomatic principles
- build business relationships
- build community relations
- build international relations
- carry out forum moderation
- compile content
- coordinate advertising campaigns
- develop creative ideas
- develop professional network
- develop promotional tools
- follow the news
- give live presentation
- identify customer's needs
- implement marketing strategies
- liaise with politicians
- liaise with quality assurance
- perform business analysis
- plan marketing campaigns
- speak different languages
- use analytics for commercial purposes
- work closely with news teams
Gwybodaeth
communication manager
Communication managers are responsible for developing communication strategies in order to promote the organization's mission, services or product. They coordinate communication projects and manage the communications issued by the company for both the internal and the external clients. They supervise internal communications, ensuring that communications reach each one of the employees and further questions can be answered. For external communications, they coordinate coherence among the messages transmitted in mails, printed materials, press articles, and corporate promotional materials. They strive to maintain truthful communications.
Sgiliau a gwybodaeth: Hanfodol (33)
Sgiliau a chymwyseddau
- advise on communication strategies
- advise on public image
- analyse external factors of companies
- analyse internal factors of companies
- apply diplomatic principles
- apply grammar and spelling rules
- build trust
- compile content
- develop communications strategies
- develop public relations strategies
- identify clients' needs
- integrate strategic foundation in daily performance
- organise participation in local or international events
- perform public relations
- prepare presentation material
- proofread text
- protect client interests
- use different communication channels
- use intranet
Gwybodaeth
- business communication
- communication principles
- corporate social responsibility
- corporate sustainability
- diplomatic principles
- ethics of sharing work through social media
- forming of public opinion
- grammar
- market research
- office software
- reputation management
- rhetoric
- strategic planning
Arall
Sgiliau a gwybodaeth: Dewisol (28)
Sgiliau a chymwyseddau
- advise on public relations
- build business relationships
- build community relations
- build international relations
- carry out forum moderation
- conduct public presentations
- develop professional network
- disseminate internal communications
- draft press releases
- establish communication with foreign cultures
- establish relationship with the media
- follow the news
- give interviews to media
- implement marketing strategies
- manage online communications
- manage visual communications
- organise press conferences
- share through digital technologies
- speak different languages
- study communications channels for different employers/contractors
- use online tools to collaborate
Gwybodaeth
Contains ESCO v1.2.1 data (https://esco.ec.europa.eu/). © European Union. Reuse authorised under Commission Decision 2011/833/EU.