Digital and social media

Original to this reference.

Levels

1. Awareness

You can:

• publish approved content on the organization's channels
• follow the social media policy

2. Working

You can:

• plan and publish content for websites and social media
• respond to comments and spot issues that need escalating
• report on channel performance

3. Practitioner

You can:

• manage the organization's digital channels and their content plans
• handle negative or misleading posts, including during incidents
• use analytics to improve reach and engagement

4. Expert

You can:

• set the strategy and governance for the organization's digital channels
• lead the response to online reputational risks

Closest ESCO skills

• social media management (close match)
• manage online communications (close match)
• monitor communication channels' performance (narrow match)

Contains ESCO v1.2.1 data (https://esco.ec.europa.eu/). © European Union. Reuse authorised under Commission Decision 2011/833/EU.

Role levels that expect this skill