Content designer
Content designers make health and care information and services clear, so that patients, carers, clinicians, and care staff can understand what they need to know and do. They design content from evidence of user needs, write in plain English, work with clinical experts to keep it accurate, and look after content across its whole life, from creation to review and retirement.
- Family
- User-centered design
- UK GDaD PCF role
- Content designer (User-centred design)
- ESCO occupations
- web content manager (ISCO-08 2513); technical communicator (ISCO-08 2641)
- On GitHub
- Role document · Role data
Levels
| Band | Role level | UK GDaD PCF level | Civil Service grades | Job evaluation points |
|---|---|---|---|---|
| 4 | Associate content designer | Associate content designer | EO | 275 |
| 5 | Junior content designer | Junior content designer | EO/HEO | 335 |
| 6 | Content designer | Content designer | HEO/SEO | 421 |
| 7 | Senior content designer | Senior content designer | SEO/G7 | 481 |
| 8b | Lead content designer | Lead content designer | G7/G6 | 602 |
| 8c | Head of content design | Head of content design | G7/G6 | 640 |
In a digital health care organization
- People often read health content when they are worried, unwell, or in a hurry, so content must be easy to understand and act on for people with low health literacy.
- Wrong or out-of-date health information can cause harm, so content designers follow a clinical assurance process with review dates and named clinical reviewers.
- Some topics are sensitive or high risk, such as urgent symptoms, mental health, medicines, and end of life care, so content designers work closely with clinicians and user researchers on tone and accuracy.
- Clinical systems also need clear content, such as labels, instructions, and alerts, so content designers help reduce errors in clinical workflows.
- Health content must be accessible and inclusive, including for people who use assistive technology, read in another language, or need easy read formats.
UK GDaD PCF role description
Content designers make things easier for people to understand and use. This can involve working on a single piece of content or on the end-to-end journey of a service to help users complete their goal and government deliver a policy intent. In this role your work may involve the creation of, or change to, a transaction, product or single piece of content that stretches across digital and offline channels.
In this role, you will:
- make sure appropriate content is shown to a user in the right place and in the best format
- start from discovery and work closely with user researchers, service designers and interaction designers
ESCO occupations and skills
ESCO lists the skills and knowledge that employers usually need (essential) or may need (optional) for each occupation. Use them as a checklist for development conversations.
web content manager
Web content managers curate or create content for a web platform according to the long-term strategic goals, policies and procedures for an organisation's online content or their customers. They control and monitor compliance with standards, legal and privacy regulations and ensure web optimisation. They are also responsible for integrating the work of writers and designers to produce a final layout which is compatible with corporate standards.
Essential skills and knowledge (32)
Skills and competences
- apply tools for content development
- compile content
- comply with legal regulations
- conduct content quality assurance
- conduct search engine optimisation
- create content title
- develop digital content
- ensure compliance with company regulations
- ensure compliance with legal requirements
- identify customer requirements
- identify legal requirements
- integrate content into output media
- interpret technical texts
- manage content metadata
- manage online content
- provide multimedia content
- provide written content
- translate requirement concepts into content
- translate requirements into visual design
- use content management system software
- use markup languages
- utilise content types
Knowledge
- authoring software
- content development processes
- information structure
- keywords in digital content
- legal requirements of ICT products
- publishing strategy
- style sheet languages
- web based collaborative platforms
- web programming
Other
Optional skills and knowledge (22)
Skills and competences
- design digital call to action
- ensure proper document management
- manage content development projects
- perform copywriting
- perform online data analysis
- proofread text
- provide guidelines for content development
- use presentation software
- use spreadsheets software
- use word processing software
Knowledge
technical communicator
Technical communicators prepare clear, concise and professional communication from product developers to users of the products such as online help, user manuals, white papers, specifications and industrial videos. For this, they analyse products, legal requirements, markets, customers and users. They develop information and media concepts, standards, structures and software tool support. They plan the content creation and media production processes, develop written, graphical, video or other contents, generate media output, release their information products and receive feedback from the users.
Essential skills and knowledge (24)
Skills and competences
- apply ICT terminology
- apply tools for content development
- compile content
- conduct content quality assurance
- develop ICT safety information
- develop documentation in accordance with legal requirements
- gather technical information
- identify ICT user needs
- integrate content into output media
- interpret technical texts
- manage content metadata
- manage information sources
- provide technical documentation
- provide written content
- structure information
Knowledge
Optional skills and knowledge (22)
Skills and competences
- create script for artistic production
- design graphics
- identify technological needs
- integrate and re-elaborate digital content
- manage content development projects
- manage digital documents
- manage localisation
- provide multimedia content
- provide online help
- translate requirements into visual design
- use content management system software
- use markup languages
- use presentation software
- use word processing software
- utilise content types
Knowledge
Contains ESCO v1.2.1 data (https://esco.ec.europa.eu/). © European Union. Reuse authorised under Commission Decision 2011/833/EU.