Media relations
Building relationships with journalists, handling media enquiries, writing press releases, and preparing spokespeople, including during incidents.
Levels
- 1. Awareness
You can:
- explain how the organisation handles media enquiries
- pass media enquiries to the communications team straight away
- 2. Working
You can:
- log and respond to routine media enquiries
- draft press releases and statements for approval
- monitor media coverage
- 3. Practitioner
You can:
- handle sensitive and reactive media enquiries, including about incidents or data breaches
- brief and prepare spokespeople
- build relationships with health and technology journalists
- 4. Expert
You can:
- lead media handling during major incidents and crises
- protect and build the organisation's reputation with senior stakeholders
- advise the board on reputational risk
Closest ESCO skills
- establish relationship with the media
- draft press releases
- give interviews to media
- public relations
Contains ESCO v1.2.1 data (https://esco.ec.europa.eu/). © European Union. Reuse authorised under Commission Decision 2011/833/EU.
Role levels that expect this skill
| Role level | Role | Band | Expected level |
|---|---|---|---|
| Communications officer | Communications officer | 4 | Awareness |
| Senior communications officer | Communications officer | 5 | Working |
| Communications lead | Communications officer | 6 | Practitioner |
| Communications manager | Communications officer | 7 | Practitioner |
| Head of communications | Communications officer | 8b | Expert |