Illustrative Reference profiles for a generic digital health care organisation, not official job descriptions. About this reference.

Health information content

Creating health and care content that is accurate, clinically assured, and easy for people with different levels of health literacy to understand and act on.

Original to this reference.

Levels

1. Awareness

You can:

  • explain why health information must be accurate, current, and easy to understand
  • follow the team's style guide and clinical review process for health content
2. Working

You can:

  • write health content that people with low health literacy can understand and act on, such as symptoms and when to get help
  • work with clinical reviewers to check content is accurate without losing clarity
  • explain medical terms in plain English and use consistent names for conditions, tests, and treatments
3. Practitioner

You can:

  • design content for sensitive and high-risk topics, such as urgent symptoms, medicines, and end of life care
  • set up clinical assurance, review dates, and evidence sources for a body of health content
  • balance clinical precision, legal requirements, and user understanding in contested content
4. Expert

You can:

  • set the organisation's standards for health information content and its clinical assurance
  • lead content strategy for health information across services and channels
  • advise senior clinical and communications leaders on health information risks

Closest ESCO skills

Contains ESCO v1.2.1 data (https://esco.ec.europa.eu/). © European Union. Reuse authorised under Commission Decision 2011/833/EU.

Role levels that expect this skill

Role levelRoleBandExpected level
Accessibility specialistAccessibility specialist6Awareness
Senior accessibility specialistAccessibility specialist7Working
Associate content designerContent designer4Awareness
Junior content designerContent designer5Working
Content designerContent designer6Working
Senior content designerContent designer7Practitioner
Lead content designerContent designer8bExpert
Head of content designContent designer8cExpert