Evidence-based design

Quoted from the UK GDaD PCF.

Levels

1. Awareness

You can:

• explain how quantitative and qualitative evidence inform user-centred design
• frame your ideas as design hypotheses to be tested
• identify common sources and types of data that inform user-centred design, such as web analytics and user interviews

2. Working

You can:

• work with researchers and analysts to draw together, analyse and clearly explain commonly available evidence relevant to users or a service, for example, web analytics data
• use evidence to inform, develop and test a design idea, with support

3. Practitioner

You can:

• independently find, analyse and synthesise evidence from trusted sources
• work collaboratively with researchers, analysts and other specialists to design appropriate research and analyse the results
• help your team use design hypotheses effectively
• use complex research and data to develop and test design ideas

4. Expert

You can:

• embed a practice of hypothesis-driven design in a team
• guide the organisation in how to use evidence to improve content or services
• analyse, synthesise and use evidence to improve the way the organisation works
• ensure user insights are shared with and used by the wider organisation and across government

Contains public sector information from the UK Government Digital and Data Profession Capability Framework (https://understand-digital-data-roles-skills.service.gov.uk/), licensed under the Open Government Licence v3.0. © Crown copyright.

Closest ESCO skills

• web analytics (narrow match)
• conduct qualitative research (narrow match)
• use methodologies for user-centered design (broad match)

Contains ESCO v1.2.1 data (https://esco.ec.europa.eu/). © European Union. Reuse authorised under Commission Decision 2011/833/EU.

Role levels that expect this skill