Illustrative Reference profiles for a generic digital health care organisation, not official job descriptions. About this reference.

Designing strategically

Designing strategically involves influencing and aligning design work to your organisation’s strategic objectives, and contributing to or embedding design patterns and practices across your organisation.

Quoted from the UK GDaD PCF.

Levels

1. Awareness

You can:

  • explain the importance of aligning to the strategy of an organisation
  • describe how your design work aligns to the wider goals and vision of your team
  • explain the value of using patterns and components when designing content and services
2. Working

You can:

  • align your design work to both the goals and vision of your team and the strategic objectives of your organisation
  • identify potential risks and use design to mitigate them
  • identify opportunities and use design to take advantage of them
  • contribute to the development of design patterns and components
3. Practitioner

You can:

  • develop a strategy defining the purpose, impact and stages of your work to design content or services, aligning it with wider goals
  • use risks, opportunities and constraints in technology, systems and policy to shape your design work
  • identify and create new design patterns and components
4. Expert

You can:

  • work with leaders to ensure that design is part of developing organisational strategy, and involved early enough in policy, technology and delivery processes to inform effective decision making
  • enable use of patterns and components across the organisation
  • help teams align their work to the goals and vision of their organisation

Contains public sector information from the UK Government Digital and Data Profession Capability Framework (https://understand-digital-data-roles-skills.service.gov.uk/), licensed under the Open Government Licence v3.0. © Crown copyright.

Closest ESCO skills

Contains ESCO v1.2.1 data (https://esco.ec.europa.eu/). © European Union. Reuse authorised under Commission Decision 2011/833/EU.

Role levels that expect this skill

Role levelRoleBandExpected level
Associate content designerContent designer4Awareness
Junior content designerContent designer5Awareness
Content designerContent designer6Working
Senior content designerContent designer7Practitioner
Lead content designerContent designer8bExpert
Head of content designContent designer8cExpert
Associate interaction designerInteraction designer4Awareness
Junior interaction designerInteraction designer5Awareness
Interaction designerInteraction designer6Working
Senior interaction designerInteraction designer7Practitioner
Lead interaction designerInteraction designer8bPractitioner
Head of interaction designInteraction designer8cExpert
Associate service designerService designer4Awareness
Junior service designerService designer5Awareness
Service designerService designer6Working
Senior service designerService designer7Practitioner
Lead service designerService designer8bPractitioner
Head of service designService designer8cExpert