Illustrative Reference profiles for a generic digital health care organisation, not official job descriptions. About this reference.

Designing for everyone

Designing for everyone involves ensuring content and services are inclusive, accessible and environmentally sustainable.

Quoted from the UK GDaD PCF.

Levels

1. Awareness

You can:

  • explain the importance of making government content and services inclusive, accessible and environmentally sustainable, and the value of standards and regulations
  • explain different access needs that users can have, and ways to meet them
  • describe potential barriers, biases and assumptions that may exclude or harm users
2. Working

You can:

  • design and deliver inclusive, accessible and environmentally sustainable content or services that meet the needs of all users, working with others
  • ensure your design work meets appropriate standards and guidance, for example accessibility regulations, with support
3. Practitioner

You can:

  • advise teams on how to design inclusive, accessible and environmentally sustainable content or services
  • design and deliver ethical content or services that consider the personal and social context of users
  • ensure your design work meets appropriate standards, for example accessibility regulations
4. Expert

You can:

  • improve the practice of inclusive, accessible and environmentally sustainable design in multiple teams or across your organisation against measurable criteria
  • help others understand and mitigate potential barriers, biases and assumptions that may exclude or harm users

Contains public sector information from the UK Government Digital and Data Profession Capability Framework (https://understand-digital-data-roles-skills.service.gov.uk/), licensed under the Open Government Licence v3.0. © Crown copyright.

Closest ESCO skills

Contains ESCO v1.2.1 data (https://esco.ec.europa.eu/). © European Union. Reuse authorised under Commission Decision 2011/833/EU.

Role levels that expect this skill

Role levelRoleBandExpected level
Associate content designerContent designer4Awareness
Junior content designerContent designer5Working
Content designerContent designer6Working
Senior content designerContent designer7Practitioner
Lead content designerContent designer8bExpert
Head of content designContent designer8cExpert
Associate interaction designerInteraction designer4Awareness
Junior interaction designerInteraction designer5Working
Interaction designerInteraction designer6Working
Senior interaction designerInteraction designer7Practitioner
Lead interaction designerInteraction designer8bExpert
Head of interaction designInteraction designer8cExpert
Associate service designerService designer4Awareness
Junior service designerService designer5Working
Service designerService designer6Working
Senior service designerService designer7Practitioner
Lead service designerService designer8bExpert
Head of service designService designer8cExpert