Illustrative Reference profiles for a generic digital health care organisation, not official job descriptions. About this reference.

Content management and architecture

Content management and architecture involves using and developing processes, systems and standards to enable effective, sustainable and reusable content.

Quoted from the UK GDaD PCF.

Levels

1. Awareness

You can:

  • explain a typical content life cycle
  • explain the value of organising and categorising information in content design and some ways to do this
  • describe the importance of metadata (such as content type, publication date or ownership information) for managing content
2. Working

You can:

  • document information that enables effective content life cycle management, for example metadata
  • organise complex information to support understanding and navigation using existing standards and systems for structure and hierarchy
  • use tools to manage and publish content, for example content management systems
3. Practitioner

You can:

  • establish workflows for designing and publishing content as part of an end-to-end content life cycle
  • develop ways to organise and categorise information
  • help design ways for content to be effectively reused in different channels and contexts
4. Expert

You can:

  • direct the approach to content management to ensure content is regularly reviewed and evaluated by publishing or service teams
  • identify opportunities to improve content workflows, efficiency and scalability
  • define and manage relationships between content in complex systems

Contains public sector information from the UK Government Digital and Data Profession Capability Framework (https://understand-digital-data-roles-skills.service.gov.uk/), licensed under the Open Government Licence v3.0. © Crown copyright.

Closest ESCO skills

Contains ESCO v1.2.1 data (https://esco.ec.europa.eu/). © European Union. Reuse authorised under Commission Decision 2011/833/EU.

Role levels that expect this skill

Role levelRoleBandExpected level
Associate content designerContent designer4Awareness
Junior content designerContent designer5Working
Content designerContent designer6Working
Senior content designerContent designer7Practitioner
Lead content designerContent designer8bExpert
Head of content designContent designer8cExpert