Service designer
Service designers design health and care services end to end, from the moment someone first needs help to the end of their care, across digital, phone, paper, and face-to-face channels. They work with patients, carers, clinicians, and care staff to map how services really work, find where they fail people, and design services that are safe, simple, and fair, and that work across organisational boundaries.
- Family
- User-centred design
- UK GDaD PCF role
- Service designer (User-centred design)
- ESCO occupations
- user experience analyst (ISCO-08 2511); user interface designer (ISCO-08 2513)
- On GitHub
- Role document · Role data
Levels
| Band | Role level | UK GDaD PCF level | Civil Service grades | Job evaluation points |
|---|---|---|---|---|
| 4 | Associate service designer | Associate service designer | AO/EO | 275 |
| 5 | Junior service designer | Junior service designer | EO/HEO | 335 |
| 6 | Service designer | Service designer | HEO/SEO | 421 |
| 7 | Senior service designer | Senior service designer | SEO/G7 | 475 |
| 8b | Lead service designer | Lead service designer | G7/G6 | 596 |
| 8c | Head of service design | Head of service design | G6 | 634 |
In a digital health care organisation
- Care pathways cross many organisations and professions, so service designers map whole journeys, including handoffs, waits, and the work patients and carers do to hold care together.
- Changes to how a service works can create new clinical risks, so service designers work with clinical safety officers to identify hazards in new service models before they go live.
- Digital services must not shut out people who cannot or will not use them, so service designers design assisted and non-digital routes alongside digital ones.
- Clinical and operational staff are part of the service, so designs must fit their workflows, workload, and professional responsibilities, not only the patient's journey.
UK GDaD PCF role description
Service designers design the end-to-end journey of a service. This helps a user complete their goal and government deliver a policy intent. In this role, your work may involve the creation of, or change to, transactions, products and content across both digital and offline channels provided by different parts of government.
ESCO occupations and skills
ESCO lists the skills and knowledge that employers usually need (essential) or may need (optional) for each occupation. Use them as a checklist for development conversations.
user experience analyst
User experience analysts assess client interaction and experience and analyse users' behaviours, attitudes, and emotions about the usage of a particular product, system or service. They make proposals for the improvement of the interface and usability of products, systems or services. In doing so, they take into consideration the practical, experiential, affective, meaningful and valuable aspects of human–computer interaction and product ownership, as well as the person's perceptions of system aspects such as utility, ease of use and efficiency, and user experience dynamics.
Essential skills and knowledge (18)
Skills and competences
- analyse business requirements
- assess users' interaction with ICT applications
- conduct qualitative research
- conduct quantitative research
- conduct research interview
- create prototype of user experience solutions
- define technical requirements
- execute ICT user research activities
- measure customer feedback
- measure software usability
- report analysis results
- use experience map
Knowledge
Optional skills and knowledge (27)
Skills and competences
- apply systemic design thinking
- create website wireframe
- forecast future ICT network needs
- identify ICT user needs
- identify technological needs
- manage localisation
- perform market research
- test system accessibility for users with special needs
- use access control software
Knowledge
- Agile project management
- ICT project management methodologies
- ICT system user requirements
- LDAP
- LINQ
- MDX
- N1QL
- Process-based management
- SPARQL
- World Wide Web Consortium standards
- XQuery
- lean project management
- online moderation techniques
- query languages
- resource description framework query language
- software metrics
- visual presentation techniques
- web analytics
user interface designer
User interface designers are in charge of designing user interfaces for applications and systems. They perform layout, graphics and dialogues design activities as well as adaptation activities.
Essential skills and knowledge (27)
Skills and competences
- assess users' interaction with ICT applications
- build business relationships
- create website wireframe
- define technical requirements
- design graphics
- design process
- design user interface
- develop creative ideas
- draw design sketches
- interact with users to gather requirements
- manage online content
- test system accessibility for users with special needs
- translate requirements into visual design
- use an application-specific interface
- use markup languages
- use methodologies for user-centered design
Knowledge
Optional skills and knowledge (68)
Skills and competences
- analyse business requirements
- create software design
- manage localisation
- perform online data analysis
- use query languages
Knowledge
- ABAP
- AJAX
- APL
- ASP.NET
- Adobe Illustrator
- Adobe Photoshop
- Agile development
- Agile project management
- Assembly (computer programming)
- C#
- C++
- COBOL
- CoffeeScript
- Common Lisp
- DevOps
- Erlang
- GIMP (graphics editor software)
- Groovy
- Haskell
- ICT project management methodologies
- Java (computer programming)
- JavaScript
- Lisp
- MATLAB
- ML (computer programming)
- Microsoft Visio
- Objective-C
- OpenEdge Advanced Business Language
- PHP
- Pascal (computer programming)
- Perl
- Process-based management
- Prolog (computer programming)
- Prototyping development
- Python (computer programming)
- R
- Rapid application development
- Ruby (computer programming)
- SAP R3
- SAS language
- Scala
- Scratch (computer programming)
- SketchBook Pro
- Smalltalk (computer programming)
- Spiral development
- Swift (computer programming)
- Synfig
- TypeScript
- VBScript
- Visual Basic
- Waterfall development
- augmented reality
- business process modelling
- cognitive psychology
- computer programming
- incremental development
- iterative development
- lean project management
- natural language processing
- quality standards
- screen reader
- software design methodologies
- web based collaborative platforms
Contains ESCO v1.2.1 data (https://esco.ec.europa.eu/). © European Union. Reuse authorised under Commission Decision 2011/833/EU.