Communications strategy and planning

Original to this reference.

Levels

1. Awareness

You can:

• explain the aims of a communications plan you are working on

2. Working

You can:

• write communications plans for projects, with audiences, messages, and channels
• measure the results of communications activity

3. Practitioner

You can:

• plan campaigns that change behaviour, such as encouraging patients to use a digital service
• use audience insight and evaluation to improve campaigns
• plan communications for incidents and service outages

4. Expert

You can:

• set the communications strategy for the organisation
• lead crisis communications
• advise the board on reputation and stakeholder engagement

Closest ESCO skills

• develop communications strategies (exact match)
• advise on communication strategies (close match)
• apply crisis management (broad match)

Contains ESCO v1.2.1 data (https://esco.ec.europa.eu/). © European Union. Reuse authorised under Commission Decision 2011/833/EU.

Role levels that expect this skill