Product manager
Product managers make sure the organisation's digital health products meet the needs of patients, clinicians, and care staff and deliver value for the health and care system. They set the product vision and roadmap, prioritise the work of multidisciplinary teams using evidence, and are accountable for the outcomes their products achieve, including their effect on care.
- Family
- Product and delivery
- UK GDaD PCF role
- Product manager (Product and delivery)
- ESCO occupations
- ICT product manager (ISCO-08 1330); product manager (ISCO-08 1223)
- On GitHub
- Role document · Role data
Levels
| Band | Role level | UK GDaD PCF level | Civil Service grades | Job evaluation points |
|---|---|---|---|---|
| 6 | Associate product manager | Associate product manager | HEO/SEO | 409 |
| 7 | Product manager | Product manager | SEO/G7 | 474 |
| 8a | Senior product manager | Senior product manager | G7 | 554 |
| 8b | Lead product manager | Lead product manager | G7/G6 | 594 |
| 8c | Head of product | Head of product | G6 | 640 |
In a digital health care organisation
- Product decisions can affect patient safety, so product managers own the clinical risk of their product with the clinical safety officer and make sure hazards are managed before release.
- Products serve many user groups with different needs, such as patients, carers, clinicians, and administrative staff, and product managers must balance them fairly.
- Some products may be regulated as medical devices, so product managers need to know when regulation applies and plan for it.
- Outcomes in care include safety, quality, access, equity, and staff time, so product managers define success measures that clinical and operational leaders recognise.
- Products often depend on national and regional health data standards and shared platforms, so product managers work across organisational boundaries.
UK GDaD PCF role description
A product manager makes sure that their products provide value and achieve the right outcomes by balancing user and business needs.
In this role, you will:
- work with multidisciplinary teams, bringing together their views, user needs and business needs, to frame the problem
- work with multidisciplinary teams to provide the right outcomes for users and the organisation
- make decisions on priorities for your teams
- ensure teams comply with appropriate standards
ESCO occupations and skills
ESCO lists the skills and knowledge that employers usually need (essential) or may need (optional) for each occupation. Use them as a checklist for development conversations.
ICT product manager
ICT product managers analyse and define current and target status for ICT products, services or solutions. They estimate the cost effectiveness, points of risk, opportunities, strengths and weaknesses of products or services provided. ICT product managers create structured plans and establish time scales and milestones, ensuring optimisation of activities and resources.
Essential skills and knowledge (23)
Skills and competences
- assess ICT knowledge
- conduct impact evaluation of ICT processes on business
- create project specifications
- define technical requirements
- define technology strategy
- manage budgets
- manage contracts
- manage schedule of tasks
- monitor technology trends
- perform market research
- perform product planning
- perform risk analysis
- plan product management
- provide cost benefit analysis reports
Knowledge
Optional skills and knowledge (27)
Skills and competences
Knowledge
- Agile development
- DevOps
- ICT process quality models
- ICT project management
- ICT quality policy
- ICT sales methodologies
- ICT security legislation
- Open source model
- Outsourcing model
- Prototyping development
- Rapid application development
- Spiral development
- Waterfall development
- business process modelling
- digital systems
- engineering processes
- hybrid model
- incremental development
- innovation processes
- iterative development
- quality standards
- service-oriented modelling
- software design methodologies
- trading software
product manager
Product managers are responsible for managing the lifecycle of a product. They research and develop new products in addition to managing existing ones through market research and strategic planning. Product managers perform marketing and planning activities to increase profits.
Essential skills and knowledge (28)
Skills and competences
- analyse consumer buying trends
- analyse economic trends
- analyse market financial trends
- combine business technology with user experience
- define technology strategy
- design customer experiences
- develop business plans
- develop communications strategies
- develop new products
- develop product design
- develop promotional tools
- draw conclusions from market research results
- execute marketing plan
- identify market niches
- make data-driven decisions
- manage product testing
- manage the customer experience
- organise participation in local or international events
- oversee quality control
- perform market research
- persuade clients with alternatives
- plan product management
- prepare market research reports
Knowledge
Optional skills and knowledge (34)
Skills and competences
- advise on communication strategies
- analyse cultural trends
- analyse data about clients
- apply strategic thinking
- carry out sales analysis
- coordinate events
- create prototype of user experience solutions
- develop revenue generation strategies
- ensure products meet regulatory requirements
- follow production schedule
- integrate marketing strategies with the global strategy
- manage budgets
- manage feedback
- manage production systems
- manage profitability
- manage the handling of promotional materials
- maximise sales revenues
- perform product testing
- provide improvement strategies
- schedule production
- study sales levels of products
- track key performance indicators
Knowledge
Contains ESCO v1.2.1 data (https://esco.ec.europa.eu/). © European Union. Reuse authorised under Commission Decision 2011/833/EU.