role	role_level	band	skill	skill_source	pcf_reference	esco_reference	expected_level	expected_level_number	expected_level_description	self_rating	manager_rating	gap	evidence	development_action
Content designer	Lead content designer	8b	Content management and architecture	UK GDaD PCF	https://understand-digital-data-roles-skills.service.gov.uk/skills/	http://data.europa.eu/esco/skill/1bba98a7-92b9-450b-9235-e0c905f8f3c4; http://data.europa.eu/esco/skill/9710092c-f174-4e84-95bf-2064d39ad7a0; http://data.europa.eu/esco/skill/56a10e3e-c9e7-4d39-b6f1-6013398fcb3a	expert	4	You can: - direct the approach to content management to ensure content is regularly reviewed and evaluated by publishing or service teams - identify opportunities to improve content workflows, efficiency and scalability - define and manage relationships between content in complex systems					
Content designer	Lead content designer	8b	Design communication	UK GDaD PCF	https://understand-digital-data-roles-skills.service.gov.uk/skills/	http://data.europa.eu/esco/skill/39e7d2a3-8d01-497c-8c5f-d51ab53a4a22; http://data.europa.eu/esco/skill/fc4fcb4b-993f-4f2c-b158-c2171ec18ed8; http://data.europa.eu/esco/skill/f0f5bb34-71df-4715-9c9e-03567b76ec8f	expert	4	You can: - communicate design strategy across organisational boundaries - coach others in how to effectively communicate design - develop or introduce more effective methods of communicating design and working in the open					
Content designer	Lead content designer	8b	Designing for everyone	UK GDaD PCF	https://understand-digital-data-roles-skills.service.gov.uk/skills/	http://data.europa.eu/esco/skill/e8ef317f-c880-4c7a-929f-e08053f976bb; http://data.europa.eu/esco/skill/5bac4bcc-1846-4688-ba02-ad2b51544282; http://data.europa.eu/esco/skill/3e23db60-0c3d-498a-a6ac-ffbed0ecb033	expert	4	You can: - improve the practice of inclusive, accessible and environmentally sustainable design in multiple teams or across your organisation against measurable criteria - help others understand and mitigate potential barriers, biases and assumptions that may exclude or harm users					
Content designer	Lead content designer	8b	Designing strategically	UK GDaD PCF	https://understand-digital-data-roles-skills.service.gov.uk/skills/	http://data.europa.eu/esco/skill/33a0a2ea-025e-4107-8717-39ac45b3b78c; http://data.europa.eu/esco/skill/4d30ad07-9e39-4899-81dd-02b280f162f9	expert	4	You can: - work with leaders to ensure that design is part of developing organisational strategy, and involved early enough in policy, technology and delivery processes to inform effective decision making - enable use of patterns and components across the organisation - help teams align their work to the goals and vision of their organisation					
Content designer	Lead content designer	8b	Designing together	UK GDaD PCF	https://understand-digital-data-roles-skills.service.gov.uk/skills/	http://data.europa.eu/esco/skill/d52382fe-f236-421f-95fe-34fe69d48dbd; http://data.europa.eu/esco/skill/59429f7f-8b95-4094-b1cf-97cbb556f03d	expert	4	You can: - effectively plan and run design sessions that include senior leaders or stakeholders - coach other designers in how to involve stakeholders of any level in the design process - develop or introduce more effective ways to design together - help teams connect and work across organisational boundaries					
Content designer	Lead content designer	8b	Evidence-based design	UK GDaD PCF	https://understand-digital-data-roles-skills.service.gov.uk/skills/	http://data.europa.eu/esco/skill/1605025e-a179-421f-8f35-5b07d182a6b2; http://data.europa.eu/esco/skill/fa465db3-56e8-4b5d-a781-e2a313a4ed2d; http://data.europa.eu/esco/skill/7364cc39-b9c0-449f-9416-57723e2fd9c4	expert	4	You can: - embed a practice of hypothesis-driven design in a team - guide the organisation in how to use evidence to improve content or services - analyse, synthesise and use evidence to improve the way the organisation works - ensure user insights are shared with and used by the wider organisation and across government					
Content designer	Lead content designer	8b	Iterative design	UK GDaD PCF	https://understand-digital-data-roles-skills.service.gov.uk/skills/	http://data.europa.eu/esco/skill/33d49d4f-31ec-473f-9b8a-b555aa5116bb; http://data.europa.eu/esco/skill/07dd856d-6141-48a7-a228-918f88494812	expert	4	You can: - embed the practice of iterative design and agile working in teams or wider organisation - guide designers in creating materials to test complex ideas at any fidelity - help teams adapt quickly to changes in requirements, priorities or user needs - iterate delivery processes or team structures to help teams work effectively					
Content designer	Lead content designer	8b	Leading design	UK GDaD PCF	https://understand-digital-data-roles-skills.service.gov.uk/skills/	http://data.europa.eu/esco/skill/33a0a2ea-025e-4107-8717-39ac45b3b78c; http://data.europa.eu/esco/skill/75d8e5d9-bef3-418b-9011-01bff9f27207	practitioner	3	You can: - lead and coordinate design work for a team - advocate for user-centred design with leaders outside of digital and data - create an inclusive, productive environment for designers to work in - mentor and coach other designers - iterate and improve design processes within your team					
Content designer	Lead content designer	8b	Understanding health and care services	this reference		http://data.europa.eu/esco/skill/9b63d92b-5a3a-46b0-b2ba-c98b39ea5aaf; http://data.europa.eu/esco/skill/6c252ea9-e7df-4f82-8035-7d7ee742ff0e	practitioner	3	You can: - analyse how a service fits into care pathways across organisations - work with clinicians, care staff, and patients to shape digital services - explain the effect of digital decisions on care, safety, and staff workload 					
Content designer	Lead content designer	8b	Health information content	this reference		http://data.europa.eu/esco/skill/7110bf9f-b245-4adc-9159-5081013fd64d; http://data.europa.eu/esco/skill/2806260f-6399-4add-8f11-070141423f9d	expert	4	You can: - set the organisation's standards for health information content and its clinical assurance - lead content strategy for health information across services and channels - advise senior clinical and communications leaders on health information risks 					
Content designer	Lead content designer	8b	Equality, diversity, and inclusion	this reference		http://data.europa.eu/esco/skill/f0b45409-42ca-42bc-a701-041e594d0657; http://data.europa.eu/esco/skill/b55f61a4-5f9e-4741-ba95-9ac04b64119b	practitioner	3	You can: - carry out equality impact assessments - build inclusive teams and practices 					
Content designer	Lead content designer	8b	Clinical terminology and classification	this reference		http://data.europa.eu/esco/skill/2806260f-6399-4add-8f11-070141423f9d; http://data.europa.eu/esco/skill/49812c2d-3a36-4be8-bd41-8c0be3db7c6d	working	2	You can: - find and use the right codes for a data item or form - use terminology browsers and reference sets 					
Content designer	Lead content designer	8b	Designing for clinical safety and human factors	this reference		http://data.europa.eu/esco/skill/95ee5e38-5c1e-4cd2-a21d-6921390025a9; http://data.europa.eu/esco/skill/2618f336-8e71-4666-83b5-f368edb0906d; http://data.europa.eu/esco/skill/465e7c78-cd26-4503-a5ca-40009e807705	working	2	You can: - design interfaces that make the safe action the easy action, for example by reducing ambiguous labels and needless alerts - test designs in realistic clinical scenarios, including interruptions and time pressure - raise design-related hazards with the clinical safety officer and record how designs control them 					
Content designer	Lead content designer	8b	People management	this reference		http://data.europa.eu/esco/skill/339ac029-066a-4985-9f9d-b3d7c8fea0bb; http://data.europa.eu/esco/skill/add39442-b8ca-4412-8156-391db53b0c5d	practitioner	3	You can: - line manage a team, setting objectives and running appraisals - support wellbeing and manage attendance, performance, and conduct - plan the team's development and succession