role	role_level	band	skill	skill_source	pcf_reference	esco_reference	expected_level	expected_level_number	expected_level_description	self_rating	manager_rating	gap	evidence	development_action
Content designer	Senior content designer	7	Content management and architecture	UK GDaD PCF	https://understand-digital-data-roles-skills.service.gov.uk/skills/	http://data.europa.eu/esco/skill/1bba98a7-92b9-450b-9235-e0c905f8f3c4; http://data.europa.eu/esco/skill/9710092c-f174-4e84-95bf-2064d39ad7a0; http://data.europa.eu/esco/skill/56a10e3e-c9e7-4d39-b6f1-6013398fcb3a	practitioner	3	You can: - establish workflows for designing and publishing content as part of an end-to-end content life cycle - develop ways to organise and categorise information - help design ways for content to be effectively reused in different channels and contexts					
Content designer	Senior content designer	7	Design communication	UK GDaD PCF	https://understand-digital-data-roles-skills.service.gov.uk/skills/	http://data.europa.eu/esco/skill/39e7d2a3-8d01-497c-8c5f-d51ab53a4a22; http://data.europa.eu/esco/skill/fc4fcb4b-993f-4f2c-b158-c2171ec18ed8; http://data.europa.eu/esco/skill/f0f5bb34-71df-4715-9c9e-03567b76ec8f	practitioner	3	You can: - clearly explain complex problems and ideas to teams or stakeholders - clearly document and communicate design decisions, related risks and any unresolved issues					
Content designer	Senior content designer	7	Designing for everyone	UK GDaD PCF	https://understand-digital-data-roles-skills.service.gov.uk/skills/	http://data.europa.eu/esco/skill/e8ef317f-c880-4c7a-929f-e08053f976bb; http://data.europa.eu/esco/skill/5bac4bcc-1846-4688-ba02-ad2b51544282; http://data.europa.eu/esco/skill/3e23db60-0c3d-498a-a6ac-ffbed0ecb033	practitioner	3	You can: - advise teams on how to design inclusive, accessible and environmentally sustainable content or services - design and deliver ethical content or services that consider the personal and social context of users - ensure your design work meets appropriate standards, for example accessibility regulations					
Content designer	Senior content designer	7	Designing strategically	UK GDaD PCF	https://understand-digital-data-roles-skills.service.gov.uk/skills/	http://data.europa.eu/esco/skill/33a0a2ea-025e-4107-8717-39ac45b3b78c; http://data.europa.eu/esco/skill/4d30ad07-9e39-4899-81dd-02b280f162f9	practitioner	3	You can: - develop a strategy defining the purpose, impact and stages of your work to design content or services, aligning it with wider goals - use risks, opportunities and constraints in technology, systems and policy to shape your design work - identify and create new design patterns and components					
Content designer	Senior content designer	7	Designing together	UK GDaD PCF	https://understand-digital-data-roles-skills.service.gov.uk/skills/	http://data.europa.eu/esco/skill/d52382fe-f236-421f-95fe-34fe69d48dbd; http://data.europa.eu/esco/skill/59429f7f-8b95-4094-b1cf-97cbb556f03d	practitioner	3	You can: - advise others how to effectively plan and run design sessions with a team, users or stakeholders - adapt a design session to ensure you achieve a useful outcome - build consensus around a design approach, for example by challenging assumptions - work across team or profession boundaries, for example with policy teams					
Content designer	Senior content designer	7	Evidence-based design	UK GDaD PCF	https://understand-digital-data-roles-skills.service.gov.uk/skills/	http://data.europa.eu/esco/skill/1605025e-a179-421f-8f35-5b07d182a6b2; http://data.europa.eu/esco/skill/fa465db3-56e8-4b5d-a781-e2a313a4ed2d; http://data.europa.eu/esco/skill/7364cc39-b9c0-449f-9416-57723e2fd9c4	practitioner	3	You can: - independently find, analyse and synthesise evidence from trusted sources - work collaboratively with researchers, analysts and other specialists to design appropriate research and analyse the results - help your team use design hypotheses effectively - use complex research and data to develop and test design ideas					
Content designer	Senior content designer	7	Iterative design	UK GDaD PCF	https://understand-digital-data-roles-skills.service.gov.uk/skills/	http://data.europa.eu/esco/skill/33d49d4f-31ec-473f-9b8a-b555aa5116bb; http://data.europa.eu/esco/skill/07dd856d-6141-48a7-a228-918f88494812	practitioner	3	You can: - help other designers apply iterative design principles and agile methodologies to their work and create materials to test their ideas - adapt designs effectively to changes in requirements, priorities or user needs - help your team to define a minimum viable product (MVP) and determine what to prioritise for iteration					
Content designer	Senior content designer	7	Leading design	UK GDaD PCF	https://understand-digital-data-roles-skills.service.gov.uk/skills/	http://data.europa.eu/esco/skill/33a0a2ea-025e-4107-8717-39ac45b3b78c; http://data.europa.eu/esco/skill/75d8e5d9-bef3-418b-9011-01bff9f27207	practitioner	3	You can: - lead and coordinate design work for a team - advocate for user-centred design with leaders outside of digital and data - create an inclusive, productive environment for designers to work in - mentor and coach other designers - iterate and improve design processes within your team					
Content designer	Senior content designer	7	Understanding health and care services	this reference		http://data.europa.eu/esco/skill/9b63d92b-5a3a-46b0-b2ba-c98b39ea5aaf; http://data.europa.eu/esco/skill/6c252ea9-e7df-4f82-8035-7d7ee742ff0e	practitioner	3	You can: - analyse how a service fits into care pathways across organisations - work with clinicians, care staff, and patients to shape digital services - explain the effect of digital decisions on care, safety, and staff workload 					
Content designer	Senior content designer	7	Health information content	this reference		http://data.europa.eu/esco/skill/7110bf9f-b245-4adc-9159-5081013fd64d; http://data.europa.eu/esco/skill/2806260f-6399-4add-8f11-070141423f9d	practitioner	3	You can: - design content for sensitive and high-risk topics, such as urgent symptoms, medicines, and end of life care - set up clinical assurance, review dates, and evidence sources for a body of health content - balance clinical precision, legal requirements, and user understanding in contested content 					
Content designer	Senior content designer	7	Equality, diversity, and inclusion	this reference		http://data.europa.eu/esco/skill/f0b45409-42ca-42bc-a701-041e594d0657; http://data.europa.eu/esco/skill/b55f61a4-5f9e-4741-ba95-9ac04b64119b	practitioner	3	You can: - carry out equality impact assessments - build inclusive teams and practices 					
Content designer	Senior content designer	7	Clinical terminology and classification	this reference		http://data.europa.eu/esco/skill/2806260f-6399-4add-8f11-070141423f9d; http://data.europa.eu/esco/skill/49812c2d-3a36-4be8-bd41-8c0be3db7c6d	working	2	You can: - find and use the right codes for a data item or form - use terminology browsers and reference sets 					
Content designer	Senior content designer	7	Designing for clinical safety and human factors	this reference		http://data.europa.eu/esco/skill/95ee5e38-5c1e-4cd2-a21d-6921390025a9; http://data.europa.eu/esco/skill/2618f336-8e71-4666-83b5-f368edb0906d; http://data.europa.eu/esco/skill/465e7c78-cd26-4503-a5ca-40009e807705	working	2	You can: - design interfaces that make the safe action the easy action, for example by reducing ambiguous labels and needless alerts - test designs in realistic clinical scenarios, including interruptions and time pressure - raise design-related hazards with the clinical safety officer and record how designs control them