role	role_level	band	skill	skill_source	pcf_reference	esco_reference	expected_level	expected_level_number	expected_level_description	self_rating	manager_rating	gap	evidence	development_action
Content designer	Associate content designer	4	Content management and architecture	UK GDaD PCF	https://understand-digital-data-roles-skills.service.gov.uk/skills/	http://data.europa.eu/esco/skill/1bba98a7-92b9-450b-9235-e0c905f8f3c4; http://data.europa.eu/esco/skill/9710092c-f174-4e84-95bf-2064d39ad7a0; http://data.europa.eu/esco/skill/56a10e3e-c9e7-4d39-b6f1-6013398fcb3a	awareness	1	You can: - explain a typical content life cycle - explain the value of organising and categorising information in content design and some ways to do this - describe the importance of metadata (such as content type, publication date or ownership information) for managing content					
Content designer	Associate content designer	4	Design communication	UK GDaD PCF	https://understand-digital-data-roles-skills.service.gov.uk/skills/	http://data.europa.eu/esco/skill/39e7d2a3-8d01-497c-8c5f-d51ab53a4a22; http://data.europa.eu/esco/skill/fc4fcb4b-993f-4f2c-b158-c2171ec18ed8; http://data.europa.eu/esco/skill/f0f5bb34-71df-4715-9c9e-03567b76ec8f	awareness	1	You can: - explain the importance of clearly communicating and justifying design decisions to others - describe some methods for explaining design decisions					
Content designer	Associate content designer	4	Designing for everyone	UK GDaD PCF	https://understand-digital-data-roles-skills.service.gov.uk/skills/	http://data.europa.eu/esco/skill/e8ef317f-c880-4c7a-929f-e08053f976bb; http://data.europa.eu/esco/skill/5bac4bcc-1846-4688-ba02-ad2b51544282; http://data.europa.eu/esco/skill/3e23db60-0c3d-498a-a6ac-ffbed0ecb033	awareness	1	You can: - explain the importance of making government content and services inclusive, accessible and environmentally sustainable, and the value of standards and regulations - explain different access needs that users can have, and ways to meet them - describe potential barriers, biases and assumptions that may exclude or harm users					
Content designer	Associate content designer	4	Designing strategically	UK GDaD PCF	https://understand-digital-data-roles-skills.service.gov.uk/skills/	http://data.europa.eu/esco/skill/33a0a2ea-025e-4107-8717-39ac45b3b78c; http://data.europa.eu/esco/skill/4d30ad07-9e39-4899-81dd-02b280f162f9	awareness	1	You can: - explain the importance of aligning to the strategy of an organisation - describe how your design work aligns to the wider goals and vision of your team - explain the value of using patterns and components when designing content and services					
Content designer	Associate content designer	4	Designing together	UK GDaD PCF	https://understand-digital-data-roles-skills.service.gov.uk/skills/	http://data.europa.eu/esco/skill/d52382fe-f236-421f-95fe-34fe69d48dbd; http://data.europa.eu/esco/skill/59429f7f-8b95-4094-b1cf-97cbb556f03d	awareness	1	You can: - explain different techniques for bringing together perspectives from multiple people to inform a design - explain the importance of constructive feedback in the design process					
Content designer	Associate content designer	4	Evidence-based design	UK GDaD PCF	https://understand-digital-data-roles-skills.service.gov.uk/skills/	http://data.europa.eu/esco/skill/1605025e-a179-421f-8f35-5b07d182a6b2; http://data.europa.eu/esco/skill/fa465db3-56e8-4b5d-a781-e2a313a4ed2d; http://data.europa.eu/esco/skill/7364cc39-b9c0-449f-9416-57723e2fd9c4	awareness	1	You can: - explain how quantitative and qualitative evidence inform user-centred design - frame your ideas as design hypotheses to be tested - identify common sources and types of data that inform user-centred design, such as web analytics and user interviews					
Content designer	Associate content designer	4	Iterative design	UK GDaD PCF	https://understand-digital-data-roles-skills.service.gov.uk/skills/	http://data.europa.eu/esco/skill/33d49d4f-31ec-473f-9b8a-b555aa5116bb; http://data.europa.eu/esco/skill/07dd856d-6141-48a7-a228-918f88494812	awareness	1	You can: - describe the basics of iterative ways of working used in design, such as agile - explain how iteration supports user-centred design - describe ways to test design ideas at different levels of detail and realism, and when to use them					
Content designer	Associate content designer	4	Leading design	UK GDaD PCF	https://understand-digital-data-roles-skills.service.gov.uk/skills/	http://data.europa.eu/esco/skill/33a0a2ea-025e-4107-8717-39ac45b3b78c; http://data.europa.eu/esco/skill/75d8e5d9-bef3-418b-9011-01bff9f27207	awareness	1	You can: - explain the role of user-centred design in an organisation - describe typical leadership responsibilities in design - identify leaders in your organisation that designers need to work with					
Content designer	Associate content designer	4	Understanding health and care services	this reference		http://data.europa.eu/esco/skill/9b63d92b-5a3a-46b0-b2ba-c98b39ea5aaf; http://data.europa.eu/esco/skill/6c252ea9-e7df-4f82-8035-7d7ee742ff0e	awareness	1	You can: - describe the main parts of the health and care system and the services the organisation supports - explain why patient safety and confidentiality matter in your work 					
Content designer	Associate content designer	4	Health information content	this reference		http://data.europa.eu/esco/skill/7110bf9f-b245-4adc-9159-5081013fd64d; http://data.europa.eu/esco/skill/2806260f-6399-4add-8f11-070141423f9d	awareness	1	You can: - explain why health information must be accurate, current, and easy to understand - follow the team's style guide and clinical review process for health content 					
Content designer	Associate content designer	4	Equality, diversity, and inclusion	this reference		http://data.europa.eu/esco/skill/f0b45409-42ca-42bc-a701-041e594d0657; http://data.europa.eu/esco/skill/b55f61a4-5f9e-4741-ba95-9ac04b64119b	awareness	1	You can: - treat colleagues, patients, and the public with dignity and respect - follow equality and inclusion policies