role	role_level	band	skill	skill_source	pcf_reference	esco_reference	expected_level	expected_level_number	expected_level_description	self_rating	manager_rating	gap	evidence	development_action
Communications officer	Communications lead	6	Communications strategy and planning	this reference		http://data.europa.eu/esco/skill/3c834f6e-523a-49ee-8ed1-e073e28ae6fe; http://data.europa.eu/esco/skill/69f36674-440a-4fa0-89f9-1b70172ebb9d; http://data.europa.eu/esco/skill/f780a6ad-b01e-4c35-9746-af8fc0c5ad06	practitioner	3	You can: - plan campaigns that change behaviour, such as encouraging patients to use a digital service - use audience insight and evaluation to improve campaigns - plan communications for incidents and service outages 					
Communications officer	Communications lead	6	Internal communications	this reference		http://data.europa.eu/esco/skill/1f6eac42-e5aa-4fa7-a75d-a4eea12c618e; http://data.europa.eu/esco/skill/3838a64c-78dc-4f3f-a0c0-9f604e33eefd; http://data.europa.eu/esco/skill/c779cf40-506b-44b6-a366-b3bff0a5e11a	practitioner	3	You can: - plan internal communications for major change, such as a new clinical system - advise leaders on how to engage staff and handle difficult messages - use feedback and data to improve channels 					
Communications officer	Communications lead	6	Digital and social media	this reference		http://data.europa.eu/esco/skill/5303169c-75d6-4751-9136-a4b88343388c; http://data.europa.eu/esco/skill/52e3507b-1cad-409f-9146-3c5e2afe7df9; http://data.europa.eu/esco/skill/e08821b5-d6dd-4db9-a0f1-43185653c244	practitioner	3	You can: - manage the organisation's digital channels and their content plans - handle negative or misleading posts, including during incidents - use analytics to improve reach and engagement 					
Communications officer	Communications lead	6	Media relations	this reference		http://data.europa.eu/esco/skill/7053c54a-994e-4b87-865d-a520b5c401c7; http://data.europa.eu/esco/skill/7800332c-a8eb-4792-8d72-50d509616154; http://data.europa.eu/esco/skill/4d313147-b39d-413f-a5e2-b12d5f0dc9e6; http://data.europa.eu/esco/skill/5330b70e-16f5-43a7-a6de-18fd6a4bd063	practitioner	3	You can: - handle sensitive and reactive media enquiries, including about incidents or data breaches - brief and prepare spokespeople - build relationships with health and technology journalists 					
Communications officer	Communications lead	6	User-centred content design	UK GDaD PCF	https://understand-digital-data-roles-skills.service.gov.uk/skills/	http://data.europa.eu/esco/skill/0dcbf7c5-bedf-4485-b16b-23df54443864; http://data.europa.eu/esco/skill/be40c4c3-a855-4d67-9ca5-6f4428c34b0d; http://data.europa.eu/esco/skill/29154735-107a-4daa-a050-537f7707f34e	practitioner	3	You can: - show a deep understanding of end-to-end journeys and how content is affected within these journeys - identify where journey fixes or content improvements need to be made - take responsibility for assuring the quality of content from more junior colleagues, and coaching and guiding them to improve - ensure that content is regularly reviewed and evaluated, contributing to continuous improvements and iteration - encourage a continuous improvement mindset in teams and more junior content colleagues - deliver through others, and direct and critique their work					
Communications officer	Communications lead	6	Stakeholder relationship management	UK GDaD PCF	https://understand-digital-data-roles-skills.service.gov.uk/skills/	http://data.europa.eu/esco/skill/1af2db15-2af9-44dd-9639-bf1fc69d4c34; http://data.europa.eu/esco/skill/eade4171-3d57-4fb2-9518-44d5a1da4ff5	working	2	You can: - identify important stakeholders and communicate with them clearly and regularly - tailor communication to stakeholders' needs and work with them to build relationships while meeting user needs - build and reach consensus with stakeholders - work to improve stakeholder relationships using evidence to explain decisions					
Communications officer	Communications lead	6	Understanding health and care services	this reference		http://data.europa.eu/esco/skill/9b63d92b-5a3a-46b0-b2ba-c98b39ea5aaf; http://data.europa.eu/esco/skill/6c252ea9-e7df-4f82-8035-7d7ee742ff0e	working	2	You can: - explain the clinical and care workflows your work supports - use common health care terms correctly with clinical and care colleagues - recognise when a change could affect patient care and raise it